Retail Media Cam
Retail Media Cam
Podcast Description
Welcome to Retail Media Cam—the podcast that gets you a backstage pass to what’s going on in the retail media industry.
In each episode, we'll explore the strategies and emerging technologies shaping retail media.
You'll get exclusive interviews with industry luminaries and thought leaders, insights on launching and scaling retail media networks. With deep dives into why there is an industry-wide shift toward AI, automation, and hyper-personalized experiences.
If you want to win in retail media this podcast is for you.
Podcast Insights
Content Themes
The podcast explores key themes surrounding strategies, emerging technologies, and trends in retail media. Specific episodes cover topics such as the importance of incrementality in marketing effectiveness, budget challenges faced by brands and retailers, and AI-driven opportunities in sponsored products, delivering insightful content that caters to a rapidly evolving industry.
Welcome to Retail Media Cam—the podcast that gets you a backstage pass to what’s going on in the retail media industry.
In each episode, we’ll explore the strategies and emerging technologies shaping retail media.
You’ll get exclusive interviews with industry luminaries and thought leaders, insights on launching and scaling retail media networks. With deep dives into why there is an industry-wide shift toward AI, automation, and hyper-personalized experiences.
If you want to win in retail media this podcast is for you.
Sean Crawford is Managing Director for North America at SMG, the Retail Media Network specialist that connects brands, retailers, and shoppers across their path to purchase.SMG is arguably the leading operator of RMNs in the anglo speaking world having spent over a decade working on the Retail Media Networks for retailers like Asda, Morrisons, The Very Group, Boots and more. Recently also announcing WH Smith North America Media.Hear this conversation shot at NRF between Sean as he is interviewed by Matt Romano, VP Partnerships at Particular Audience who was previously responsible for retail media network launches at Western Union, Rakuten, The Home Depot (Orange Apron Media), and Walmart, eBay and others when at Triad Retail Media.
Disclaimer
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