Going Direct Conversations
Going Direct Conversations
Podcast Description
Going Direct explores the decentralization of the real economy and how new technologies can bring us closer to the products we buy and the people who make them. We feature conversations with entrepreneurs, creators, engineers, and policymakers building new systems around how we produce, distribute, and sell products. If you want to help create this future, come join us!
Podcast Insights
Content Themes
The podcast covers themes like the impact of new technology on traditional commerce, sustainability in production, and decentralized manufacturing systems. Episodes explore specific topics such as lean manufacturing in construction and the role of micro-factories in reducing housing costs, showcasing practical solutions to contemporary economic challenges.

Going Direct explores the decentralization of the real economy and how new technologies can bring us closer to the products we buy and the people who make them.
I sit down with Duncan Young, founder of Saorsa Growth Partners and writer of the Substack Conduit of Value. We dig into why the future of work looks completely different for Gen-Z vs. Millennials. We discuss:
* Door A vs. Door B — the exit door (leave and build your own) vs. the build-inside door.
* Why demographics and the aging population is the real story, not AI.
* What, “having a career” means to Gen-Z and Millennials.
* The franchise industry as an unlikely case study in low-risk ownership
Enjoy.
Recording date: July 20, 2026
Chapters
00:00 Introduction
03:47 Door A vs Door B
06:19 Door A – Build On Your Own
06:42 Door B – Build Inside An Organization
08:47 Career Ladder Is Being Pulled Up
11:44 The Paper-Pusher Rebalancing
13:47 Up-skilling For Mid-Career Professionals
16:28 Affordability Crisis Is A System Failure
18:32 Gen-Z vs Millennials: Career Choices
24:50 Franchise Models Are Perfect For Low Risk Ownership
30:07 New Ownership Structures In The Age Of AI
37:02 Gen-Z vs Millennials: Definition Of A Career
41:28 Talent Follows Economic Opportunity
46:07 Everything Is Becoming Transactional
50:31 Be an Owner in Something You Have A Connection With
54:11 Education’s Upcoming Pivot
59:08 Cross-Generational Company Building
Follow Jordan on X:
Connect with Duncan Young:
* LinkedIn: https://www.linkedin.com/in/duncanmayoung/
* Substack: https://substack.com/@saorsapartners
Remember to go direct!
Jordan
P.S. Build with love
P.P.S Be an owner
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goingdirect.substack.com

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