Going Direct Conversations
Going Direct Conversations
Podcast Description
Going Direct explores the decentralization of the real economy and how new technologies can bring us closer to the products we buy and the people who make them. We feature conversations with entrepreneurs, creators, engineers, and policymakers building new systems around how we produce, distribute, and sell products. If you want to help create this future, come join us!
Podcast Insights
Content Themes
The podcast covers themes like the impact of new technology on traditional commerce, sustainability in production, and decentralized manufacturing systems. Episodes explore specific topics such as lean manufacturing in construction and the role of micro-factories in reducing housing costs, showcasing practical solutions to contemporary economic challenges.

Going Direct explores the decentralization of the real economy and how new technologies can bring us closer to the products we buy and the people who make them.
I sit down with Roya Amini-Naieni, co-founder and CEO of Trilo Bio, to talk about why 77% of biologists fail to reproduce their own experiments — and why affordable lab automation is the unlock for everything we can build with biology. The Trilo team is fixing this by building modular robots, software, and tooling from the ground up. We get into the rise of self-driving biology labs and why automation has to be decentralized if we want to build anything with biology.
Enjoy.
Recording date: June 6, 2026
Chapters
00:00 Introduction
03:38 What Biologists Actually Do
05:04 What is Synthetic Biology?
06:06 Understanding Bio-manufacturing
09:53 Challenges In Biology Research
16:56 Pharma And Automation In Biology
24:11 Future Of Software in Biology
30:50 AI And, “Self-Driving” Biology Labs
36:27 Current Bottlenecks In Bio-manufacturing
39:27 Trilo Bio’s Customers
42:58 Public vs Private Biology Labs In The U.S.
45:16 Decentralized Lab Automation
52:30 Going Beyond R&D With Trilo
56:48 Rapid Fire
Follow Jordan on X:
Connect with Roya Amini-Naieni:
* Trilobio: https://www.trilo.bio/
* Email: [email protected]
* LinkedIn: https://www.linkedin.com/in/roya-amini-naieni/
Remember to go direct!
Jordan
P.S. be an owner
P.P.S build with love
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goingdirect.substack.com

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