Going Direct Conversations
Going Direct Conversations
Podcast Description
Going Direct explores the decentralization of the real economy and how new technologies can bring us closer to the products we buy and the people who make them. We feature conversations with entrepreneurs, creators, engineers, and policymakers building new systems around how we produce, distribute, and sell products. If you want to help create this future, come join us!
Podcast Insights
Content Themes
The podcast covers themes like the impact of new technology on traditional commerce, sustainability in production, and decentralized manufacturing systems. Episodes explore specific topics such as lean manufacturing in construction and the role of micro-factories in reducing housing costs, showcasing practical solutions to contemporary economic challenges.
Going Direct explores the decentralization of the real economy and how new technologies can bring us closer to the products we buy and the people who make them.
I sit down with Douglas Rushkoff, author and media theorist who studies human autonomy and how we can remain connected in a digital age. He has written 25 books, including Team Human, Present Shock, and Survival of the Richest.
His perspective is pretty simple: a healthy society runs on direct exchange between neighbors.
We cover the birth of the corporation, the limits of capitalism, what tech billionaires’ escape plans say about how they see the rest of us, how AI is coming for our attachment, not just our attention, and why we should get comfortable with collapse.
Enjoy.
Recording date: October 21, 2026
Chapters
00:00 Introduction
08:50 Can We Make Being A Good Neighbor Profitable?
15:29 How The Modern Day Corporation Was Formed
16:29 How the Chartered Monopoly Turned Craftsmen Into Employees
21:11 Ownership Economy vs. Capitalism
27:16 Ace Hardware Producer Co-Op Model
28:33 Building An Owner-Operator Economy
32:19 Food Systems And Industrial Agriculture
34:25 Doug’s Research On The Billionaire Perspective
44:18 How Technology Is Shaping Humanity
49:01 America Was Designed As An Oligarchy With Consent
53:09 Getting Comfortable With Collapse
59:52 Doug’s Drive & Source Of Energy
01:02:28 Rapid Fire
01:06:46 Bees In Detroit
Follow Jordan on X:
Connect with Douglas Rushkoff:
* Website: https://www.rushkoff.com/
* Substack:
Remember to go direct!
Jordan
P.S. Build with love
P.P.S. Be an owner
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goingdirect.substack.com
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