In this episode, Jake dives into the “Transfer” step in the STRATA framework and reveals how the best sales pitches make the idea feel like it’s the prospect’s own. Y

ou’ll discover why leading the prospect to their own conclusion dramatically reduces resistance and buyer’s remorse.

You’ll learn:

• Why pushy, scripted sales pitches back prospects into a corner, and why that’s a losing strategy.
• How STRATA’s order lays the foundation so the prospect is ready to take your idea as their own.
• The power of future pacing and assumptive language to subtly guide thinking without forcing decisions.
• Examples of how to engage prospects by inviting them to complete the picture with their insights.
• How to avoid “commission breath” and develop faith in the sales process.
• The difference between guiding a prospect and strong-arming them.
• Why the IKEA effect, making them part of the solution, creates deeper buy-in.
• How to recognize when to reevaluate earlier STRATA elements if the transfer isn’t landing.
• The idea that sales is about people buying, not sellers convincing.
• How Orchestraight helps you flip the script with language that feels natural and persuasive.

If you want to close more sales naturally by making your solution their solution, this episode is a must.

This episode is brought to you by Orchestraight. You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

Orchestraight, The straightest path to success.