In this episode, Jake explores the power of Trigger, the second layer in the STRATA framework, and how understanding and leveraging triggers can dramatically improve your sales and business development.

You’ll learn:

• Why selling the results and the life your client will have with your product beats selling features and benefits.
• How to spot the signals prospects are leaking about their desires and then carefully trigger those emotions or biases.
• The importance of tailoring your messaging to who is most susceptible to specific triggers for higher engagement and better conversion.
• How triggers vary between people and situations, with examples like loss aversion and positive future pacing.
• Why broad “spray and pray” lead gen fails to connect because it misses these precise triggers.
• Ways to listen actively and responsively to adjust your triggers in real time during conversations.
• The role of reciprocity as a powerful subconscious trigger you can apply ethically.
• How poorly targeted or impersonal mass messaging can trigger rejection and frustration, not interest.
• Ways Orchestraight incorporates triggers seamlessly into your messaging for maximum impact.
• The caution to avoid overthinking triggers while being highly intentional about your audience and message.

If you want to powerfully engage prospects by speaking their brain’s language and triggering the right responses for conversion, this episode is your guide.

This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com. Orchestraight, The straightest path to success.