Defining Next
Defining Next
Podcast Description
Defining Next is a podcast where we dive into the founder stories behind tomorrow's most talked about brands. Hosted by Tina Harirchian of Sand Studio Designs, we’re peeling back the layers to explore the messy, inspiring, and game-changing moments behind today’s visionary brands. From unexpected pivots to big wins, we’re celebrating what it really takes to build something that redefines their industries. At its core, Defining Next is about spotlighting the founders who lead with intention and purpose—those who aren’t just building businesses, but reshaping the world around them.
Podcast Insights
Content Themes
The podcast explores themes such as entrepreneurship, innovation, and community involvement, with episodes highlighting the journeys of founders like Joyce Medeiros and Laura Texidor from Investrio discussing financial access for women entrepreneurs, and Paige and Julie from Benny sharing their experiences in creating a healthier energy brand. Additionally, it delves into personal insights, industry evolution, and the importance of celebrating milestones.
Defining Next is a podcast where we dive into the founder stories behind tomorrow’s most talked about brands. Hosted by Tina Harirchian of Sand Studio Designs, we’re peeling back the layers to explore the messy, inspiring, and game-changing moments behind today’s visionary brands. From unexpected pivots to big wins, we’re celebrating what it really takes to build something that redefines their industries. At its core, Defining Next is about spotlighting the founders who lead with intention and purpose—those who aren’t just building businesses, but reshaping the world around them.
Five years. Eight prototypes. One vision: to prove women are stronger than the fitness industry thinks.
When Laura Meyer couldn’t find adjustable dumbbells that were functional, beautiful, and designed with women in mind, she built them herself—bootstrapping Lifting the Mood from sketches on paper to a near sell-out launch.
In this episode of Defining Next, we dive into Laura’s journey from navigating life in three different countries to cold-pitching trainers in New York City, all while holding onto her mission to change how women see themselves in strength training. This is a story about resilience, design thinking, and building something the world hasn’t seen before—yet.
This Episode's Highlights:
- The moment Laura realized fitness products were failing women
- Turning isolation into innovation (and a brand)
- The reality of bootstrapping a product-based business
- Why aesthetics matter just as much as function in fitness gear
- Selling fast without paid ads or big investor backing
- The bigger movement behind Lifting the Mood
Find Laura at liftingthemood.com & on Instagram @liftingthemood & TikTok @liftingthemood
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