Defining Next
Defining Next
Podcast Description
Defining Next is a podcast where we dive into the founder stories behind tomorrow's most talked about brands. Hosted by Tina Harirchian of Sand Studio Designs, we’re peeling back the layers to explore the messy, inspiring, and game-changing moments behind today’s visionary brands. From unexpected pivots to big wins, we’re celebrating what it really takes to build something that redefines their industries. At its core, Defining Next is about spotlighting the founders who lead with intention and purpose—those who aren’t just building businesses, but reshaping the world around them.
Podcast Insights
Content Themes
The podcast explores themes such as entrepreneurship, innovation, and community involvement, with episodes highlighting the journeys of founders like Joyce Medeiros and Laura Texidor from Investrio discussing financial access for women entrepreneurs, and Paige and Julie from Benny sharing their experiences in creating a healthier energy brand. Additionally, it delves into personal insights, industry evolution, and the importance of celebrating milestones.
Defining Next is a podcast where we dive into the founder stories behind tomorrow’s most talked about brands. Hosted by Tina Harirchian of Sand Studio Designs, we’re peeling back the layers to explore the messy, inspiring, and game-changing moments behind today’s visionary brands. From unexpected pivots to big wins, we’re celebrating what it really takes to build something that redefines their industries. At its core, Defining Next is about spotlighting the founders who lead with intention and purpose—those who aren’t just building businesses, but reshaping the world around them.
Two best friends, one bold idea, and a shared vision to redefine what wellness looks like for young women today. 💊✨
When Alex Brown and Jacqueline Maslan noticed that the supplement aisle had everything but a brand designed for young women, they didn’t just take notes, they created Body of Work, the first clean vitamin brand made exclusively for young women.
In this episode, we peel back the curtain on their journey from besties to powerhouse co-founders, and how a casual catch-up over drinks spiraled into a brand that’s already making waves. From the science (and sugar-free vanilla coating) behind their first multivitamin, to navigating the messy middle of startup life, to creating a brand that feels as good as it looks—Alex and Jacqueline share it all.
We also get into the magic of brand-building that goes beyond the logo:
✨ Spotting the white space in a crowded industry✨ Creating a product with intention and evidence✨ The challenges (and joys) of going from friends to founders✨ Launching with campus reps, content, and a Women’s Wear Daily feature that put them on the map
This is more than a story about vitamins—it’s about vision, friendship, and building a brand that’s unapologetically defining what’s next.
Disclaimer
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