Defining Next
Defining Next
Podcast Description
Defining Next is a podcast where we dive into the founder stories behind tomorrow's most talked about brands. Hosted by Tina Harirchian of Sand Studio Designs, we’re peeling back the layers to explore the messy, inspiring, and game-changing moments behind today’s visionary brands. From unexpected pivots to big wins, we’re celebrating what it really takes to build something that redefines their industries. At its core, Defining Next is about spotlighting the founders who lead with intention and purpose—those who aren’t just building businesses, but reshaping the world around them.
Podcast Insights
Content Themes
The podcast explores themes such as entrepreneurship, innovation, and community involvement, with episodes highlighting the journeys of founders like Joyce Medeiros and Laura Texidor from Investrio discussing financial access for women entrepreneurs, and Paige and Julie from Benny sharing their experiences in creating a healthier energy brand. Additionally, it delves into personal insights, industry evolution, and the importance of celebrating milestones.
Defining Next is a podcast where we dive into the founder stories behind tomorrow’s most talked about brands. Hosted by Tina Harirchian of Sand Studio Designs, we’re peeling back the layers to explore the messy, inspiring, and game-changing moments behind today’s visionary brands. From unexpected pivots to big wins, we’re celebrating what it really takes to build something that redefines their industries. At its core, Defining Next is about spotlighting the founders who lead with intention and purpose—those who aren’t just building businesses, but reshaping the world around them.
Can natural supplements be both effective and elegant? Michelle says yes—and she’s built a brand to prove it.
On this episode of Defining Next, I sit down with Michelle Parra, the founder of Indigo Tonics, a nutraceutical company creating high-quality, science-backed tinctures designed to support focus, sleep, and immunity—without the overwhelm. What began as a personal health transformation became a mission to simplify wellness, elevate natural solutions, and redefine how we think about supplements.
Michelle opens up about the mindset shifts, misconceptions, and early experiments that shaped her journey—plus the deeper “why” behind both Indigo Tonics and her educational platform, Indigo Wellness Collective.
We talk about:
— Building a wellness brand without the hype
— Why functional mushrooms and adaptogens actually work
— Clean formulation and third-party testing
— Starting small, staying grounded, and scaling with purpose
— The daily practices that shape her brand and life
If you’ve ever felt overwhelmed by wellness routines, confused by the supplement aisle, or curious about natural alternatives that actually do something—this episode is for you.
🎧 Listen in to hear how Michelle is defining what’s next for mindful, modern wellness.
Disclaimer
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