The Activation Lab
The Activation Lab
Podcast Description
Clinical research moves forward when people do. The Activation Lab dives into what it takes to activate patients in their care journey—breaking down the strategies, insights, and real-world approaches that drive engagement and participation.
Podcast Insights
Content Themes
The podcast focuses on themes such as patient activation, community collaboration in research, and innovative recruitment strategies. Episodes explore real-world approaches to engagement and participation, with examples including insights from experts on transforming patient experiences and practical references from industry leaders.
Clinical research moves forward when people do. The Activation Lab dives into what it takes to activate patients in their care journey—breaking down the strategies, insights, and real-world approaches that drive engagement and participation.
In this special episode recorded live from the Patients as Partners stage in Boston, Sarah McKeown-Cannon—SVP and Head of Heartbeat Clinical Research—challenges everything you thought you knew about patient recruitment.
Sarah unpacks the true meaning of patient activation, explores the psychology of motivation and behavioral triggers, and makes a bold case for why it’s time to retire traditional recruitment models altogether. She also shares case examples on community engagement, trust, and what it takes to build lasting relationships beyond the protocol.
If you're ready to think differently about how we connect with patients, this one’s not to be missed.
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