Forward Motion
Forward Motion
Podcast Description
Welcome to Forward Motion, the official podcast of the Tourism Industry Association of Ontario (TIAO). This is your go-to destination for insightful conversations, expert perspectives, and inspiring stories that drive Ontario’s tourism industry forward.Each episode, Andrew Siegwart sits down with industry leaders, policymakers, business owners, and trailblazers who are shaping the future of tourism in Ontario. We’ll explore key trends, innovative strategies, and the challenges and opportunities facing our sector—from sustainability and workforce development to marketing, accessibility, and the latest government policies.Whether you're a tourism operator, entrepreneur, community leader, or simply passionate about the industry, Forward Motion keeps you informed and inspired. Our goal is to foster collaboration, spark new ideas, and celebrate the resilience and creativity that make Ontario a world-class destination.Join us as we navigate the evolving landscape of tourism, share success stories, and highlight the voices driving positive change. Because in this industry, staying ahead means always moving forward.Hit Follow or Subscribe on your podcast app now and be part of the conversation. The future of Ontario tourism starts here!
Podcast Insights
Content Themes
The podcast focuses on key themes like sustainability, workforce development, marketing strategies, and significant government policy impacts on tourism. Specific episode examples include discussions on the economic implications of the Ontario election on tourism and initiatives to enhance transportation infrastructure and improve workforce challenges.
Welcome to Forward Motion, the official podcast of the Tourism Industry Association of Ontario (TIAO). This is your go-to destination for insightful conversations, expert perspectives, and inspiring stories that drive Ontario’s tourism industry forward.
Each episode, Andrew Siegwart sits down with industry leaders, policymakers, business owners, and trailblazers who are shaping the future of tourism in Ontario. We’ll explore key trends, innovative strategies, and the challenges and opportunities facing our sector—from sustainability and workforce development to marketing, accessibility, and the latest government policies.
Whether you’re a tourism operator, entrepreneur, community leader, or simply passionate about the industry, Forward Motion keeps you informed and inspired. Our goal is to foster collaboration, spark new ideas, and celebrate the resilience and creativity that make Ontario a world-class destination.
Join us as we navigate the evolving landscape of tourism, share success stories, and highlight the voices driving positive change. Because in this industry, staying ahead means always moving forward.
Hit Follow or Subscribe on your podcast app now and be part of the conversation. The future of Ontario tourism starts here!
Andrew Siegwart explores what the FIFA World Cup 2026™ means for Ontario’s tourism industry and how destinations can leverage this once-in-a-generation opportunity.
Andrew is joined by Alex Mazanik of Context Research Group’s (CRG), who shares insights from a market intelligence study commissioned by Destination Ontario. Based on a survey of 1,400 likely FIFA World Cup 2026™ visitors, the research examines how travellers are planning their trips and what will influence where they go beyond Toronto.
The conversation highlights Toronto’s role as a base for visitors, with strong intent to explore other parts of the province. In fact, 9 in 10 travellers indicate they are likely to travel beyond the city, reinforcing the opportunity for destinations across Ontario.
Andrew and Alex also explore a shift in traveller behaviour, with visitors seeking more than just the matches. Atmosphere and overall experience are key drivers, particularly among high-value travellers who are comfortable navigating multi-city trips.
The discussion emphasizes the importance of clarity in converting interest into action. Travellers are looking for simple, well-defined experiences and practical information that make it easy to plan and explore.
The opportunity is significant, but not guaranteed. Destinations that are clear, visible, and easy to plan will be best positioned to convert visitors into overnight stays and repeat visits.
Explore the full research: FIFA World Cup 2026™ Market Intelligence Study
Forward Motion thanks its partners for their support of this show:
Ontario Travel & Tourism Monthly
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