The Profit First Podcast Australia and New Zealand
The Profit First Podcast Australia and New Zealand
Podcast Description
TRANSFORM ANY BUSINESS FROM A CASH-EATING MONSTER TO A MONEY-MAKING MACHINE USING PROFIT FIRST METHODOLOGY
Podcast Insights
Content Themes
The podcast centers around financial management strategies for small businesses, emphasizing themes such as profitability, cash flow management, and the pitfalls of conventional accounting. Episodes cover various topics, including how the Profit First system operates, the mindset shifts required for entrepreneurs, and the significance of multiple bank accounts in business finance. Specific examples include discussions on overcoming financial struggles and ensuring business owners pay themselves first.

TRANSFORM ANY BUSINESS FROM A CASH-EATING MONSTER TO A MONEY-MAKING MACHINE USING PROFIT FIRST METHODOLOGY
Most tradies think the money sitting in their bank account means they’re doing okay, until it quietly disappears.
In this snapshot, Katie breaks down why that happens, and how the first Profit First principle (small plates) stops the bleed instantly.
Then she dives into serving sequentially, the Profit First principle that confuses most business owners at first, but becomes the game-changer once they understand it. Katie shows how allocating revenue in a strict order reveals the true health of your business, exposes hidden problems fast, and gives you a clear plan for what to fix next.
If your business feels busy but the bank account tells a different story, this conversation shows you how Profit First turns uncertainty into clarity, and clarity into profit.
You’ll learn:
- Why money “disappears” when it sits in one or two accounts
- How the small plates principle stops overspending on autopilot
- The simple purpose of multiple bank accounts — and why tradies make better decisions with them
- What “serving sequentially” really means inside Profit First
- Why an underfunded operating expenses account is a warning sign, not a failure
- How starting with just 1% profit rewires your thinking and improves cash flow
- The allocation order that keeps GST, profit, owner pay, tax, and expenses exactly where they need to be
- How Profit First gives you direction instead of overwhelm
For tradies who aren’t sure whether Profit First will work for them, this snapshot gives a grounded, real-world look at why the system creates confidence, structure, and profit, without complicating your bookkeeping.
Spotify – https://open.spotify.com/episode/5CgYSl88OpebfzzbQ3ni8u?si=a885fc545e5b4119
Watch the full episode on Youtube: https://youtu.be/9CT842jK69w
CONNECT WITH KATIE CRISMALE-MARSHALL

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