TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
Podcast Description
Welcome to “TBR Talks: Decoding Strategies & Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators.
TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs.
Podcast Insights
Content Themes
The podcast covers a broad range of topics within the technology ecosystem, including digital transformation, cloud migration, GenAI solutions, and the dynamics of analyst relations. Episodes highlight partnerships between cloud vendors like Microsoft Azure and system integrators, delve into Mainframe migration challenges, and explore retail technology innovations leveraging AI. Specific examples include the discussion on retail tech applications for generative AI and analysis of Oracle's strategic shifts post-CloudWorld.

Welcome to “TBR Talks: Decoding Strategies & Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators.
TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs.
Patrick Heffernan speaks with Asif Poonja, Fujitsu’s Americas Region CEO, about how Fujitsu is evolving its consulting-led growth strategy, pursuing differentiated M&A, and navigating geopolitical and AI-driven disruption. Poonja explains how initiatives like Wayfinders and Uvance are expanding customer engagement beyond IT into business value creation, while AI adoption reshapes talent strategy and service delivery models.

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