Profit Meets Purpose
Profit Meets Purpose
Podcast Description
Welcome to Profit Meets Purpose, a podcast brought to you by Sustainable Times. Here, we connect a dynamic community of founders and investors who believe in redefining how business is done. Join us as we dive into a world of sustainable investments, where profit and purpose go hand in hand. Each episode, we’ll bring you inspiring conversations with visionary founders, savvy investors, and industry leaders, uncovering fresh insights and actionable ideas on how to build a better, more sustainable future through business.
Podcast Insights
Content Themes
The podcast centers on themes of sustainable business practices, investment strategies, and entrepreneurial innovation. Examples include discussions on high-net-worth individuals in philanthropy, sustainable foam alternatives addressing plastic pollution, and the journey from food waste to product development, emphasizing the balance of profit and purpose in business.
Welcome to Profit Meets Purpose, a podcast brought to you by Sustainable Times. Here, we connect a dynamic community of founders and investors who believe in redefining how business is done. Join us as we dive into a world of sustainable investments, where profit and purpose go hand in hand. Each episode, we’ll bring you inspiring conversations with visionary founders, savvy investors, and industry leaders, uncovering fresh insights and actionable ideas on how to build a better, more sustainable future through business.
Most drinks brands take ten years to reach profitability.
Foreva Farmers is on track to do it in two — and without raising a penny of external capital.
In this episode of Profit Meets Purpose, host Harvey Knight talks to the Layton brothers, founders of Foreva Farmers and winners of the Sustainable Times RISE Awards 2025 Consumer Product Category.
The Laytons have built something rare: a vertically integrated consumer brand where they own the water, the energy, the food-grade CO2 carbonating the drinks, and the canning line itself. The result is a unit cost that matches established producers running fifty times their volume — and a business that’s reaching profitability bootstrapped.
In this conversation:
The vertical-integration model that lets a Herefordshire farm match incumbent unit costs at fifty times the scale.
How an existing renewable energy business is funding the launch of a consumer drinks brand from cash flow.
Why their anaerobic digester is technically carbon-negative
— and why no third party currently certifies that claim.
The hardest founder lesson: pricing too low to match competitors instead of pricing to reflect the product.
Why “story comes second” is the standard drinks-brand mistake — and how the Laytons built theirs differently.
— Connect with Foreva Farmers:
Website: forevafarmers.com/pages/our-farm
Instagram: @forevafarmers
LinkedIn: linkedin.com/company/foreva-farmers
Charlie Layton: linkedin.com/in/charlesoscarlayton
— About the show:
Profit Meets Purpose is the official podcast of Sustainable Times — the UK platform connecting sustainable founders with institutional and HNW investors. New episodes monthly.
Sustainable Times website: sustainabletimes.co.uk
Sustainable Times LinkedIn:
linkedin.com/company/the-sustainable-times
Sustainable Times Instagram: @sustainablenew
— Connect with Harvey Knight:
LinkedIn: linkedin.com/in/harvey-knight-38aa91a9
— Our partner — Sustainable Wealth Group:
Sustainable Wealth Group is the wealth management firm helping investors access sustainability-led EIS and private market opportunities.
Website: sustainablewealthgroup.com
LinkedIn: linkedin.com/company/sustainablewealthgroup
Instagram: @sustainablewealthgroup
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