In this special episode, we flip the mic – Adam Koós joins The Purpose Focused Advisor podcast with Rob Brown to unpack the strategies, mindset shifts, and systems that led to massive growth at Libertas Wealth.

Adam shares how he doubled his firm’s AUM and revenue in just two years, not by chasing gimmicks, but by committing to systems, vision-driven leadership, and client-first experiences. He dives deep into why he calls Libertas a “marketing firm that happens to do financial planning,” and how that shift unlocked new levels of trust, growth, and fulfillment.

You’ll hear insights on automation, onboarding, daily action over distant goals, and the power of delegation. Adam also opens up about the importance of saving clients from bad advice, choosing integrity over shortcuts, and building a firm that’s both scalable and deeply human.

If you’re a financial professional looking to grow with intention, this is your blueprint.

Episode Timestamps:

00:00 – The marketing mindset shift that changed everything 01:00 – Why Adam doubled his business and what drove it 03:00 – The COVID pivot: client retention through systems 05:00 – Building a scalable practice: no silver bullets, just structure 07:00 – Finding the right “fuel” to scale as a solo advisor 09:00 – Adam’s upbringing and the drive behind his success 11:00 – “We’re a marketing firm that does planning” — what that really means 14:00 – Ethics, trust, and doing what’s right in financial services 16:00 – Why marketing is a responsibility, not a luxury 18:00 – The real engine behind growth: onboarding and segmentation 20:00 – Scaling with systems, minimums, and fee structures 22:00 – Delegation, automation, and protecting your time 24:00 – Stop chasing the horizon: focus on the daily activities 27:00 – Protecting clients from bad advice and bad actors 31:00 – The power of mentorship and shamelessly asking for help 33:00 – Finding your own fuel and building a firm around happiness and intention

Key Takeaways:

• Growth requires structure. Success doesn’t come from one big idea — it’s the result of repeatable systems, intentional strategy, and consistent execution.
• Marketing is service. If you’re doing great work and not reaching the people who need you, you’re falling short. Marketing is how you earn the right to help more people.
• Your onboarding process matters. A strong onboarding experience is foundational to building trust and increasing conversion — don’t overlook it.
• Delegate to scale. You can’t grow alone. Automation and systems protect your time so you can focus on what matters most.
• Vision > Vanity Metrics. Focus less on arbitrary goals and more on the daily activities that drive long-term success.

Key Quotes:

“We’re not a financial planning firm that does marketing — we’re a marketing firm that happens to do financial planning.” – Adam Koós (00:11:00)

“If you’re a great advisor but no one knows about you, what good are you?” – Adam Koós (00:16:00)

“Delegation and systems are what give you your time and freedom back — not hustle.” – Adam Koós (00:22:00)

“I don’t believe it’s our privilege to learn marketing — it’s our responsibility.” – Adam Koós (00:16:30)

“You have to build the firm that makes you happy. Otherwise, what’s the point?” – Adam Koós (00:33:00)

Connect with Adam Koós or Learn More About ADRENALINE

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email: [email protected]

Website: www.adrenalineadvisor.com

Connect with Rob Brown & The Purpose-Focused Advisor

Podcast: The Purpose-Focused Advisor on Apple Website: truestfancoaching.com Mastermind Info: truestfan.com/pfamastermind YouTube Channel: @truestfancoaching LinkedIn: linkedin.com/in/truestfan