Landmark Collective
Landmark Collective
Podcast Description
The Landmark Collective Podcast is a space for Alaskan businesswomen to connect, learn, and grow—without the burnout. Hosted by and for women entrepreneurs, this podcast is dedicated to building a supportive community where collaboration, not competition, is the driving force. We believe in sharing knowledge, resources, and personal experiences to help each other thrive.
From building confidence to finding mentors and navigating the challenges of entrepreneurship, Landmark Collective is here to help you grow your business and embrace the joy of building something you love. Join us as we celebrate creativity, collaboration, and the power of community in business.
Podcast Insights
Content Themes
The podcast focuses on themes such as community building, entrepreneurship challenges, and personal development for women in business. Episodes include topics like mistakes small businesses make, the benefits of remote business ownership, and personal growth through community support, with examples from guests like Megan Militello and Lisa Dennis.
The Landmark Collective Podcast is a space for Alaskan businesswomen to connect, learn, and grow—without the burnout. Hosted by and for women entrepreneurs, this podcast is dedicated to building a supportive community where collaboration, not competition, is the driving force. We believe in sharing knowledge, resources, and personal experiences to help each other thrive.
From building confidence to finding mentors and navigating the challenges of entrepreneurship, Landmark Collective is here to help you grow your business and embrace the joy of building something you love. Join us as we celebrate creativity, collaboration, and the power of community in business.
In this episode, I chat with Alaskan influencer and content creator Danika Olson, known online as Girl in Alaska. Danika shares her journey from small-town beginnings in Hope, Alaska, to building a thriving online brand that celebrates the beauty, humor, and lifestyle of Alaska.
She opens up about how she turned her passion into a business, the evolution of influencer marketing in Alaska, and the many ways creators can monetize their platforms — from brand partnerships to user-generated content and travel planning.
We also dive into finding your niche, building community, and staying authentic in an industry that’s constantly changing.
Key Topics Covered
How Girl in Alaska started (and why it was almost a YouTube channel!)
The power of Reels and early adoption of new social media tools
Building a community and brand rooted in authenticity
How Alaska’s influencer scene is growing — and its unique challenges
Monetization beyond Instagram: brand deals, affiliate marketing, consulting, and UGC
Collaboration over competition among Alaskan creators
Tips for breaking into influencer marketing in 2025
Staying on top of algorithms, trends, and platform updates
The importance of being yourself and connecting with your audience
Danika’s Top Advice for Aspiring Influencers
Be consistent. Post regularly and experiment with different formats.
Know your audience. Speak directly to the people you want to reach.
Treat it like a business. Influencing is work — know your worth.
Think beyond the app. Explore courses, consulting, UGC, and affiliate links.
Stay authentic. Don’t promote something that doesn’t fit your brand.
Community matters. Support other creators — Alaska is stronger together.
Memorable Quotes
“People follow you for a reason — not just for what you post, but because they connect with you.”
“I realized my audience in Alaska would eventually cap out. That’s when I started speaking to a bigger audience.”
“Don’t think you’ll make money off videos alone. Think outside the box — your videos are your marketing.”
“If you want to treat this like a business, then do so. Influencer marketing is real work.”
Connect with Danika
Instagram: @girlinAlaska
Website: girlinalaska.com
Email: [email protected]
TikTok & Facebook: @girlinAlaska
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.