Personal branding is often misunderstood, especially by entrepreneurs who know it matters but aren’t sure where to start, or how to do it well without feeling inauthentic.

In this episode, Amy Davies is joined by Rhona Pierce, founder of Workfluencer Media (formerly Perceptible Studios), to talk about what personal branding really is…and what it isn’t!

Rhona shares her clear, practical perspective on why personal branding is about intention, consistency, and clarity, not perfection or performance. She explains how entrepreneurs can define what they want to be known for, spot the signs when their brand isn’t landing, and avoid common mistakes like chasing virality, repeating what “worked once,” or oversharing in ways that undermine trust.

This conversation is especially relevant for business owners who are creating content, showing up online, or considering video, but want their brand to actually support credibility, referrals, and business growth.

Listeners will come away with a grounded understanding of:

• What a strong personal brand looks like in practice
• How reliability, clarity, and consistency shape reputation
• Why authenticity doesn’t mean oversharing
• How to think about content in a way that aligns with your business goals

If you’re an entrepreneur who wants your personal brand to work for you, not distract from what you do best, this episode offers thoughtful guidance from someone who lives and breathes this work.

Sponsor Information:

• Storyphora: Learn more about our amazing sponsors and producers at storyphora.com or email them at [email protected].

Connect with Rhona Pierce:

• On LinkedIn HERE
• Follow Rhona on Instagram: @rhonabpierce
• Visit Workfluencer Media HERE
• Check out the Workfluencer podcast wherever you get your podcasts!