Know What Is Next
Know What Is Next
Podcast Description
Want to learn more about the most talked about topics and trends in the sports business industry from the sports business executives who run it?Join Next League’s CEO David Nugent, a sports technology industry veteran and thought leader with over 20 years experience in the ever-changing technology services business. Tune in every week for insightful and engaging discussions on everything from artificial intelligence and fan engagement to the changing media landscape and the growth of women’s sports with the sports industry’s leading executives. For more on Next League, visit our website or follow us on LinkedIn.
Podcast Insights
Content Themes
Explores various topics in the sports business industry including artificial intelligence, fan engagement, media dynamics, and the growth of women's sports, with episodes such as discussions on the future of the Olympics, the business strategies behind the PGA of America, and the role of AI in ticket sales.
Want to learn more about the most talked about topics and trends in the sports business industry from the sports business executives who run it?
Join Next League’s CEO David Nugent, a sports technology industry veteran and thought leader with over 20 years experience in the ever-changing technology services business. Tune in every week for insightful and engaging discussions on everything from artificial intelligence and fan engagement to the changing media landscape and the growth of women’s sports with the sports industry’s leading executives.
For more on Next League, visit our website or follow us on LinkedIn.
AI is hitting consumers faster in sports than almost anywhere else, and PGA of America GM Rob Smith argues that’s exactly why the industry has become a real-world testing ground for emerging technology. In this episode, Rob digs into how AI is already reshaping day-to-day work, what “anticipatory” AI could look like when it earns a seat at the event-ops table, and why the real shift is carving out time to train these tools.
Rob also walks through how the PGA of America brought digital media rights in-house and built a modern digital org from scratch: websites, apps, social, YouTube, and championship coverage—into a lean team operating across major moments like the PGA Championship and Ryder Cup, and how their next wave of innovation centers on the attending fan journey.
In this episode, you’ll hear:
- What AI is changing in day-to-day roles inside of sports organizations
- The ripple effects of bringing media rights in-house for the PGA of America’s digital team
- How the Ryder Cup pulls off a single digital experience across two continents, multiple broadcasters, and competing teams
- Why fan experiences are shifting toward a “concierge model,” powered by AI-driven planning and recommendations
- What younger audiences expect from modern sports content, and how automation and short-form distribution are reshaping golf
Resources and Links:
Connect with Rob Smith on LinkedIn.
Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.
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