Know What Is Next
Know What Is Next
Podcast Description
Want to learn more about the most talked about topics and trends in the sports business industry from the sports business executives who run it?Join Next League’s CEO David Nugent, a sports technology industry veteran and thought leader with over 20 years experience in the ever-changing technology services business. Tune in every week for insightful and engaging discussions on everything from artificial intelligence and fan engagement to the changing media landscape and the growth of women’s sports with the sports industry’s leading executives. For more on Next League, visit our website or follow us on LinkedIn.
Podcast Insights
Content Themes
Explores various topics in the sports business industry including artificial intelligence, fan engagement, media dynamics, and the growth of women's sports, with episodes such as discussions on the future of the Olympics, the business strategies behind the PGA of America, and the role of AI in ticket sales.

Want to learn more about the most talked about topics and trends in the sports business industry from the sports business executives who run it?
Join Next League’s CEO David Nugent, a sports technology industry veteran and thought leader with over 20 years experience in the ever-changing technology services business. Tune in every week for insightful and engaging discussions on everything from artificial intelligence and fan engagement to the changing media landscape and the growth of women’s sports with the sports industry’s leading executives.
For more on Next League, visit our website or follow us on LinkedIn.
What does it take to engineer an entirely new sport that fuses live gameplay and virtual environments into a single seamless experience? That’s the challenge Andrew Macauley and the team at TMRW Sports tackled with TGL, the groundbreaking indoor golf league.
In this episode, Andrew takes us behind the scenes of building one of the most technologically complex venues in the world: a 5-story, 64’x-53’ impact screen stitched together by 9 projectors, and a 500,000-pound rotating green that transforms in real time. He shares how they solved everything from absorbing 200+ mph drives without ricochet, to making a virtual course feel physically real for the athletes hitting the shots.
From his early work at Topgolf, Andrew breaks down the process, testing, and iteration that brought this sport to life. He also previews what’s next for Season Two: larger greens, higher resolution visuals, expanded hitting areas, and a tech stack built to push the limits of “sports entertainment”.
In this episode, you’ll hear:
- The behind-the-scenes experimentation and late nights that turned the bold idea of “what if golf was reimagined for TV?”
- How Andrew’s background at Topgolf shaped the systems thinking and precision engineering that underpin TGL’s entire tech stack
- Why the league’s design team intentionally built failure into early prototypes
- What surprised players most when they first hit into the 5-story screen, and how athlete feedback continues to drive innovation between seasons
- How TMRW Sports is pushing the boundaries of fan experience and redefining what “live” means when digital and physical worlds converge
Resources and Links:
Connect with Andrew Macauley on LinkedIn and learn more about TMRW Sports on their website.
Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.
Next League is partnering with Sports Business Journal for the Rising Woman of the Year Award. Nominations are now open! Learn more here.

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