Know What Is Next
Know What Is Next
Podcast Description
Want to learn more about the most talked about topics and trends in the sports business industry from the sports business executives who run it?Join Next League’s CEO David Nugent, a sports technology industry veteran and thought leader with over 20 years experience in the ever-changing technology services business. Tune in every week for insightful and engaging discussions on everything from artificial intelligence and fan engagement to the changing media landscape and the growth of women’s sports with the sports industry’s leading executives. For more on Next League, visit our website or follow us on LinkedIn.
Podcast Insights
Content Themes
Explores various topics in the sports business industry including artificial intelligence, fan engagement, media dynamics, and the growth of women's sports, with episodes such as discussions on the future of the Olympics, the business strategies behind the PGA of America, and the role of AI in ticket sales.
Want to learn more about the most talked about topics and trends in the sports business industry from the sports business executives who run it?
Join Next League’s CEO David Nugent, a sports technology industry veteran and thought leader with over 20 years experience in the ever-changing technology services business. Tune in every week for insightful and engaging discussions on everything from artificial intelligence and fan engagement to the changing media landscape and the growth of women’s sports with the sports industry’s leading executives.
For more on Next League, visit our website or follow us on LinkedIn.
How did NASCAR reclaim its digital media rights and bring its tech capabilities in-house? CTO John Martin says it wasn’t just a business move – it was a cultural shift requiring executive buy-in, a long-term strategic plan, and the courage to say no to licensing checks in favor of direct fan relationships.
John walks us through the early hurdles of going independent, the learning curves of live sports tech, and the unexpected wins that followed. He also shares insights on the changing dynamics of fan engagement, the rise of international drivers, and the role of simulators in shaping the next generation of talent.
If you're in the sports industry wondering when (or how) to invest in owning your tech stack, this conversation is essential listening.
In this episode, you’ll hear:
- Why NASCAR made the bold decision to stop accepting multi-million-dollar licensing checks
- The real reason NASCAR chose to build an in-house digital team, and how frustration over slow content updates became the tipping point
- The surprising story of William Byron, a top NASCAR driver who learned the sport on a simulator
- How NASCAR’s massive, mismatched venues created unexpected chaos
- What John sees as the next big shift: repurposing roles in response to AI and data automation
Resources and Links:
Connect with John Martin on LinkedIn.
Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.
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