Real Estate Chicago Style Podcast
Real Estate Chicago Style Podcast
Podcast Description
Host Joe Smazal interviews the most prominent real estate developers and players in the ever-changing Chicago Real Estate Cityscape.
Podcast Insights
Content Themes
The podcast covers a variety of topics within the real estate sector, including urban development, market trends, and community impact, with episodes highlighting personal journeys such as AJ Patton's transition from corporate roles to entrepreneurship and Adam Friedberg's self-taught navigation of high-rise development projects.

Host Joe Smazal interviews the most prominent real estate developers and players in the ever-changing Chicago Real Estate Cityscape.
Part 2 of Joe Smazal’s conversation with Leon Walker, Founder & CEO of DL3 Realty, goes deal by deal.
When Target closed both of its South Side stores, the city refused to let it sell to the usual disposition list.
One alderman knew somebody.
That call became the Blue Cross Blue Shield center in Morgan Park, 500 jobs, ribbon cut in masks six feet apart, and then the Discover (now Capital One) center that doubled it to 1,000.
Leon explains the design trick he borrowed from a failed senior housing deal to make a dark big box work as office space, and why “venture tenants” are the ones willing to see it before it exists.
We also get into why the hardest part of building a grocery store is building a grocery store – vertical integration, long-term supply contracts, Chicago’s produce terminal advantage, and what it actually took to walk Jewel executives through Woodlawn in person.
Plus the 25-acre West Pullman industrial assembly on the former Plano Manufacturing site, and two downtown projects: ACODA at Pritzker Park and the 135 S. LaSalle conversion of the Field Building, on the ground where the first skyscraper stood.
Leon closes with the Five T’s he gives emerging talent: talent, timing, team, treasure, and truth.
And why the last one is the only thing that carries you through a deal that might not work.
Chapters
00:00 Revitalization vs. gentrification
01:59 Pre-COVID, the “retail apocalypse,” and reading durable trends
04:35 Target leaves the South Side, and the city blocks the sale
07:40 Solving the dark big box: courtyards and light wells
11:30 Discover doubles the model to 1,000 jobs
12:20 Why nobody built a grocery store for 50 years
16:38 Selling Jewel on Woodlawn in person
18:41 Whole Foods, Englewood Square, and the 10 tenants that followed
19:53 West Pullman: 25 acres and 400,000 sq ft of industrial 24:30 Downtown, ACODA and 135 S. LaSalle
28:04 What makes an office-to-residential conversion actually work
33:02 The Five T’s
38:48 Why he loves Chicago
42:48 Getting the city back over 3 million

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