The BuildBetr Podcast
The BuildBetr Podcast
Podcast Description
The BuildBetr Podcast is where business owners learn how to scale smarter, automate their marketing, and dominate their industry. Real conversations with real entrepreneurs—Tune in and start building betr.
Podcast Insights
Content Themes
The podcast centers around themes of business scalability, marketing automation, and industry domination, with episodes like Becky Davidson's insights on effective sales techniques and Terry Barga's experiences in building a fitness empire in Nashville, highlighting actionable strategies and real-world lessons.
The Supplement Shop Podcast dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market.
Hosted by Brian Normand | Founder of BuildBetr → The all-in-one POS & growth system built for supplement stores.
Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market.
In this episode I sit down with Jamie & Brett, business partners in a franchise of Rexius Nutrition & owners of an up and coming nootropic energy drink brand Crani-Yum! They share their unique story on how they got started, and the ins & outs of running a successful supplement store & energy drink company.
SOCIALS, WEBSITE & STORE LOCATION:
📸 Instagram →
🌍 Websites →
🧱 Store Location →
1440 N Bell St
Fremont, Nebraska 68025
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VIDEO BREAKDOWN:0:00 – Introduction: Jamie Stark & Brett Claussen0:32 – Business Origins: From Childhood Friends to Co-Owners1:45 – The Rexius Nutrition Franchise Journey2:50 – Shifting Focus: From Stores to Crani-Yum Energy Drink3:50 – The Vision Behind Crani-Yum: A Nootropic Energy Drink5:10 – Dominating the Local Market: Crani-Yum's Strategy7:12 – Entrepreneurial Advice: Product Quality, Trust, and Partnership10:00 – The Dangers of Over-Leveraging & High Overhead12:10 – The Changing Supplement Retail Landscape15:00 – Store Strategy: High-Margin vs. High-Traffic Products16:32 – Building the Customer Relationship: Beyond the Sale18:25 – Clean Eats and Residual Revenue Streams19:15 – Crani-Yum's Competitive Edge: Nootropic Dosing21:10 – The Long Game: Commitment to the Industry22:20 – Conclusion and Contact Information
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→ Leave a review if you got value
→ DM me @Brian_Normand if you want to be a guest
🔋 Powered by BuildBetr → The all-in-one POS & Software System Built for Supplement Retailers.
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