Futures in the Making
Podcast Description
This podcast brings you the inspiring stories of ambitious individuals who are shaping the future through resilience, innovation, and leadership. From overcoming immigration challenges to building successful careers and businesses, we dive into the lessons and insights that empower others to dream bigger and take action.
I’m Alena Gladkova, your host and the leader of Key People, a recruiting company that connects businesses in the USA and Europe with top talent. When I’m not helping companies build strong teams, I’m sharpening my leadership skills in Stanford’s LEAD program.
Podcast Insights
Content Themes
Centers on resilience, innovation, and leadership with episodes highlighting personal transformations such as overcoming immigration challenges and strategies for career development; for example, an episode features insights from Kate Khatsyeva's experiences in building a career in the US.
This podcast brings you the inspiring stories of ambitious individuals who are shaping the future through resilience, innovation, and leadership. From overcoming immigration challenges to building successful careers and businesses, we dive into the lessons and insights that empower others to dream bigger and take action.
I’m Alena Gladkova, your host and the leader of Key People, a recruiting company that connects businesses in the USA and Europe with top talent. When I’m not helping companies build strong teams, I’m sharpening my leadership skills in Stanford’s LEAD program.
🎙️ In this episode:
While some see LinkedIn as boring and mostly cringe, others become LinkedIn influencers and start getting brand partnerships. We explore what it really takes to grow on LinkedIn in 2026 — from personal branding and content creation to understanding what actually works for audience growth and B2B influence.
⏱️ Episode Timestamps:
00:00 | In this episode
00:34 | Meet Margo Laz
01:28 | LinkedIn VS other social media platforms
06:46 | What determines LinkedIn growth
07:45 | Become a LinkedIn influencer
09:50 | LinkedIn content strategy
12:50 | LinkedIn personal branding
17:13 | LinkedIn cringe is real
22:25 | LinkedIn marketing for business
27:31 | Top LinkedIn influencers right now
29:31 | ROI for LinkedIn B2B campaign
34:19 | What awaits the LinkedIn influencers
38:17 | How to spot paid content on LinkedIn
39:26 | One thing everyone hates about LinkedIn
40:58 | I wish I knew how to go viral on LinkedIn
42:06 | Quick Fire Round
🎧 Guest: Margo Laz
Margo is the founder of Kudos Narratives. She helps B2B tech companies collaborate with top LinkedIn creators and influential voices. Her entrepreneurial path started while still a student — from running an e-commerce design store to co-founding a coworking space that hosted 300+ events.
She later created major tech conferences such as EMERGE (supported by Microsoft, AWS, and Google), earned an MA in Storytelling & Experience Design in London, and consulted hyper-growth SaaS startups on influencer and content strategy. Margo has connected over 50,000 professionals in tech and creative sectors, spoken on TEDx, and been featured in Forbes and Sifted (by Financial Times).
🔗 Guest Links:
LinkedIn: Margo Laz
🎙️ Host: Alena Gladkova
LinkedIn: Helen Glad
🕵️♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business: kpeople.guru
🚀 Boost your CV: Career Coaching
👥 Hire top tech talent fast: On-Demand Recruiting
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