Futures in the Making
Podcast Description
This podcast brings you the inspiring stories of ambitious individuals who are shaping the future through resilience, innovation, and leadership. From overcoming immigration challenges to building successful careers and businesses, we dive into the lessons and insights that empower others to dream bigger and take action.
I’m Alena Gladkova, your host and the leader of Key People, a recruiting company that connects businesses in the USA and Europe with top talent. When I’m not helping companies build strong teams, I’m sharpening my leadership skills in Stanford’s LEAD program.
Podcast Insights
Content Themes
Centers on resilience, innovation, and leadership with episodes highlighting personal transformations such as overcoming immigration challenges and strategies for career development; for example, an episode features insights from Kate Khatsyeva's experiences in building a career in the US.
This podcast brings you the inspiring stories of ambitious individuals who are shaping the future through resilience, innovation, and leadership. From overcoming immigration challenges to building successful careers and businesses, we dive into the lessons and insights that empower others to dream bigger and take action.
I’m Alena Gladkova, your host and the leader of Key People, a recruiting company that connects businesses in the USA and Europe with top talent. When I’m not helping companies build strong teams, I’m sharpening my leadership skills in Stanford’s LEAD program.
<p><strong>Want to learn how to build a strong personal brand?</strong> This episode features <strong>Anastasia Zaitseva</strong>, Chief Communications Officer at ZiMAD. We talk about how to grow your personal brand on social media and what really works in 2025.</p>
<p><strong>⏱️ Episode Timestamps:</strong><br>
00:00 | In this episode<br>
00:21 | Meet Anastasia<br>
01:30 | How to build a personal brand in 5 steps<br>
03:13 | The crucial element of building a personal brand<br>
07:19 | What is personal branding, and what are the risks<br>
10:55 | Common mistakes in building a personal brand<br>
12:45 | The WRONG WAY to start a personal brand<br>
16:15 | What makes a strong personal brand in 2025<br>
21:33 | How to build a profitable personal brand<br>
23:07 | What if your personal brand changes over time<br>
29:57 | LinkedIn profile tips from a social media expert<br>
31:40 | Brand storytelling and content creation on Instagram<br>
36:59 | Free Instagram content ideas<br>
39:12 | Promote your business for free on social media<br>
41:24 | Do THIS for social media growth<br>
48:17 | AI is changing personal branding strategies</p>
<p><strong>🎙️ Guest: Anastasia Zaitseva</strong><br>
As CCO at <strong>ZiMAD</strong> (290M+ downloads), Anastasia helps tech companies in gaming, SaaS, and AI simplify complex ideas and communicate clearly. She built a global communications system from scratch, leading a 15-person team across PR, brand, content, support, and community. Her efforts secured 450+ global media placements, millions of social media views, and consistent brand messaging.</p>
<p>Beyond ZiMAD, she’s advised 50+ startups (Seed to Series B) on storytelling, investor comms, and go-to-market strategy. She’s also a speaker, mentor for women founders, host of founder circles, and contributor to top industry platforms.</p>
<p>🔗 LinkedIn: <a href=”https://www.linkedin.com/in/anastasia-zaiceva/” target=”_blank”>Anastasia Zaitseva</a><br>
📸 Instagram: <a href=”https://www.instagram.com/iamzaiceva” target=”_blank”>@iamzaiceva</a></p>
<p><strong>🎧 Host: Alena Gladkova</strong><br>
🔗 LinkedIn: <a href=”https://www.linkedin.com/in/helen-glad” target=”_blank”>Helen Glad</a><br>
📸 Instagram: <a href=”https://www.instagram.com/glad.helen” target=”_blank”>@glad.helen</a></p>
<p>🕵️♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business: <a href=”https://kpeople.guru” target=”_blank”>kpeople.guru</a></p>
<p>🚀 Boost your CV: <a href=”https://kpeople.guru/service/career-coaching/” target=”_blank”>Career Coaching</a><br>
👥 Hire top tech talent fast: <a href=”https://kpeople.guru/service/on-demand-recruiting/” target=”_blank”>On-Demand Recruiting</a></p>
<p>#podcast #podcasts #podcasting #podcastshow #marketing #marketingdigital #marketinsights #personalbrand #personalbranding #personalbrandingexpert</p>
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