Ascendle Unscripted: Accelerating Digital Innovation
Ascendle Unscripted: Accelerating Digital Innovation
Podcast Description
Whether you're a digital product leader, a tech enthusiast, or simply passionate about software and innovation, Ascendle Unscripted has something for you.
Our product strategists and technical experts dive into real-world examples and actionable strategies to tackle common software development challenges. From team dynamics and project management to navigating new technologies, each episode offers practical guidance to help you drive innovation and achieve success. Tune in to unlock the full potential of your development teams.
Podcast Insights
Content Themes
The podcast explores themes such as product-led innovation, generative AI's impact on enterprise technology, app modernization challenges, and the hidden costs of implementing AI. Episodes include discussions on maximizing ROI through alignment between product and tech teams, goal-setting strategies for software professionals, and the evolving role of agile practices in modern development.
Whether you’re a digital product leader, a tech enthusiast, or simply passionate about software and innovation, Ascendle Unscripted has something for you.
Our strategists and industry expert guests dive into real-world examples and actionable strategies to tackle common digital innovation challenges. From team dynamics and new product development to navigating new technologies, each episode offers practical guidance to help you drive innovation and achieve success. Tune in to unlock the full potential of your digital strategy!
Summary
In this conversation, Jacki Brown and Susannah Parnin Mitchell discuss the significance of thought leadership in today’s crowded marketing landscape. They emphasize the need for clear messaging and understanding the audience’s challenges. The discussion also covers how to navigate the noise of traditional advertising by building authenticity and connection through thought leadership. They share practical tips for overcoming fears associated with stepping into thought leadership, including the importance of consistency and sharing personal insights. They conclude by highlighting the value of challenging the status quo to foster innovation and collaboration.
Takeaways
- Thought leadership is essential in a noisy marketing world.
- Clear messaging helps audiences understand your value.
- Authenticity builds connection in a saturated market.
- Now is the best time to start thought leadership.
- Consistency in posting enhances engagement on platforms like LinkedIn.
- You don’t need to be a great writer to share insights.
- Stories resonate more than traditional marketing messages.
- Building relationships digitally can be as valuable as in-person networking.
- Challenging the status quo can lead to innovation.
- Your unique perspectives are valuable, even if not universally accepted.
Chapters
00:00 The Importance of Thought Leadership
03:01 Overcoming Barriers to Thought Leadership
06:07 Building Authentic Connections Through Content
08:53 Challenging the Status Quo in Thought Leadership
Disclaimer
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