Interstellar by Stellaris
Interstellar by Stellaris
Podcast Description
Interstellar takes you behind the scenes with the stellar founders, business builders, and next-gen leaders driving India’s startup ecosystem. Hosted by the Stellaris team, our conversations explore the bold strategies, resilience-building setbacks, and transformative scale that define some of India’s most remarkable businesses. Whether you’re a builder, dreamer, or simply curious, join us as we uncover the insights fueling these journeys.
Podcast Insights
Content Themes
The podcast focuses on the intricacies of startup strategies, operational challenges, and innovative growth models. Episodes feature specific topics like the evolution of Indian e-commerce through guests like Kirti Varun, discussing themes such as the profitability journey of Meesho, the dynamics between major players like Amazon and Flipkart, and explorations of unique business models like zero-commission revenue.
Interstellar takes you behind the scenes with the stellar founders, business builders, and next-gen leaders driving India’s startup ecosystem. Hosted by the Stellaris team, our conversations explore the bold strategies, resilience-building setbacks, and transformative scale that define some of India’s most remarkable businesses. Whether you’re a builder, dreamer, or simply curious, join us as we uncover the insights fueling these journeys.
Membership and loyalty programs are one of the most powerful growth levers in consumer businesses, yet 90-95% of them fail. Most companies treat them as a feature bolted on top of the product. The ones that survive treat them as a strategic operating system built into the core of the business.
In this episode of Interstellar, Rahul Chowdhri speaks with Anuj Rathi, Founder, Profound Club. Over a career spanning Flipkart, Walmart, Swiggy and Cleartrip, Anuj has been at the centre of some of India's most defining consumer product moments, from early e-commerce to quick commerce, and from growth-at-all-costs to the harder, more nuanced work of retention.
In this conversation, they go deep on what it actually takes to build a membership program that works; the right benefits, the right cohorts, the right payback horizon, and the strategic clarity that separates programs that scale from ones that quietly die.
Coming up in this episode-
00:00 – Coming Up
01:25 – Intro
03:05 – Why do 90-95% of membership programs fail?
06:56 – Types of Membership/Loyalty Program
13:40 – Inception of Swiggy Super
20:31 – How to define program pricing?
26:20 – Acquisition vs. Retention
30:18 – Structuring your program
33:04 – Annual Vs. Monthly Programs
36:42 – How should founders approach membership/loyalty programs?
42:30 – Anuj’s favourite program
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