Claims Theory
Claims Theory
Podcast Description
Claims Theory is a revenue cycle management consulting firm that specializes in audits, process improvement, staffing and so much more. Our episodes will feature topics and guests related to revenue cycle management, healthcare and medical billing.
Podcast Insights
Content Themes
The podcast centers on revenue cycle management, healthcare innovation, and medical billing, with episodes that include discussions on attracting young talent in RCM and the impact of AI on workflows, providing listeners with insights into current trends and future predictions in the industry.

Claims Theory is a revenue cycle management consulting firm that specializes in audits, process improvement, staffing and so much more. Our episodes will feature topics and guests related to revenue cycle management, healthcare and medical billing.
In this episode of The Claims Theory Podcast, host Lindsay Gross sits down with Krista Rock, Vice President of Revenue Cycle Management at MainStreet Family Care, to explore what operational excellence truly means in today’s healthcare environment.
Krista shares her perspective on how strong operations aren’t built overnight, they’re built through clarity, consistency, and culture. Together, they discuss what separates good teams from great ones, how to lead through change, what metrics really matter, and the poeple-first habits that sustain excellence over time.
Whether you lead a revenue cycle team, manage operations, or simply want to strengthen the systems behind your success, this episode delivers practical wisdom you can apply right away.

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