In this episode of the Claims Theory podcast, Lindsay Gross sits down with Lisa Rock, President of Unity Preferred Network, to explore how smart provider networks are reshaping the revenue cycle. From fair pricing and direction of care to out-of-network strategies, rural providers, and de novo surgery centers, Lisa shares how Unity is building a more equitable and efficient ecosystem for both providers and patients. If you’re looking to strengthen your reimbusrment strategy or better understand the future of care delivery, this conversation is packed with insights you won’t want to miss.