Differentiated
Differentiated
Podcast Description
Differentiated is the show for founders, creators, and brands building remarkable things in unexpected ways - and the stories behind how they do it.
Each episode spotlights bold builders breaking the rules, taking big swings, and rewriting the playbook to create businesses, products, and movements that make you think, “How did they pull that off?”
Hosted by Chris Ford, this podcast dives into the scrappy decisions, setbacks, and breakthroughs that matter.
No fluff. No jargon. Just real stories, big ideas, and lessons you can use.
This is Differentiated.
Podcast Insights
Content Themes
The show explores themes of entrepreneurship, storytelling, personal branding, and the nuances of building businesses with episodes focusing on unconventional success paths, such as bootstrapping without venture capital depicted in episodes featuring Semir Jahic, and the art of commerce-driven storytelling exemplified by guest Katie Quesada.
Differentiated is the show for founders, creators, and brands building remarkable things in unexpected ways – and the stories behind how they do it.
Each episode spotlights bold builders breaking the rules, taking big swings, and rewriting the playbook to create businesses, products, and movements that make you think, “How did they pull that off?”
Hosted by Chris Ford, this podcast dives into the scrappy decisions, setbacks, and breakthroughs that matter.
No fluff. No jargon. Just real stories, big ideas, and lessons you can use.
This is Differentiated.
In this episode, I sit down with Katie Quesada, a storytelling powerhouse who’s helped companies like Zillow, United Healthcare, and Nike craft stories that actually get remembered. We dive deep into why most business storytelling sucks, how to ditch the jargon and data dumps, and how to tell stories that make people lean in, take action, and drive real results.If you struggle with boring sales pitches, forgettable presentations, or investor meetings that fall flat, this episode is for you.✅ Follow Katie: Website: https://www.katiequesada.comInstagram: https://www.instagram.com/katiequesada✅ Follow Chris: Instagram: https://www.instagram.com/itschrisford_/LinkedIn: https://www.linkedin.com/in/itschrisford/TikTok: https://www.tiktok.com/@itschrisford_💡 Ready to differentiate your business? Subscribe for weekly episodes.🔔 Don’t forget to like, comment, and share this with someone who needs to level up their storytelling game!⏰ Timestamps:0:00 – Intro1:09 – Introducing Katie Quesada1:46 – Welcome Katie to the show1:54 – Who is Katie Quesada?2:53 – The #1 mistake that ruins a sales pitch5:01 – How to make someone ”feel” something in a story7:10 – Using AI in storytelling (but keeping it human)8:29 – The importance of knowing your audience10:25 – The science behind storytelling12:35 – How Katie deploys the science of story in her work13:42 – Where do people start when trying to improve as a storyteller?15:59 – Katie's event with the Maxwell Group17:22 – Social vs Business vs Hollywood storytelling19:26 – The role of conflict and tension in a great story22:23 – Where do I deploy story in my everyday life?23:20 – How Katie built a business around storytelling25:15 – Katie's biggest wins so far27:04 – How to condense your stories29:27 – What is the worst storytelling advice you've ever heard?30:30 – One thing every founder or seller should stop doing in their stories?30:46 – A storytelling cliche that drives Katie crazy31:37 – One book, podcast, or Ted Talk that is a must see32:44 – If you had to explain storytelling using only emojis, what would you pick?34:02 – What's next for Katie?34:35 – Final thoughts and where to follow Katie🎤 If you’ve ever felt like your pitch, brand story, or sales message just isn’t landing, this episode will change how you communicate forever.
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