In the crowded media landscape, what are the roles of curators and aggregators and how do they impact the running industry at large?

Have no fear — let’s discuss.

Small Brand Mentality’s creator, Drew Hartman, is joined by marketer and developer, Cole Townsend, to his background, influences, and perspectives that ultimately led to the creation of Running Supply. Running Supply is a multi-platform entity aimed to bring you running’s latest drops, trending styles, and what’s next in performance fashion. Cole keeps a close ear to the ground to curate the next wave of running fashion from both large brands and challenger brands alike. Tune in to hear everything from Cole’s differentiators in the market, how he manages relationships with brands, his favorite brands to watch in 2025 and some hot takes along the way.

Stay up to date with Running Supply on their website and their Substack.

Small Brand Mentality is a platform exploring the intersection of running and business, but it’s a frame of mind to build, break, disrupt, adapt, create, destroy, and repeat.

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