Small Brand Mentality Listener's Club
Small Brand Mentality Listener's Club
Podcast Description
Small Brand Mentality is a platform exploring the intersection of running and business, but it's a frame of mind to build, break, disrupt, adapt, create, destroy, and repeat. smallbrandmentality.substack.com
Podcast Insights
Content Themes
The show explores themes like brand development in sports, the running industry's influence on business strategies, and the creative processes behind successful activations with episodes covering topics such as creating brand universes for clients like HOKA and the challenges in marketing women's sports.
Small Brand Mentality is a platform exploring the intersection of running and business, but it’s a frame of mind to build, break, disrupt, adapt, create, destroy, and repeat.
When you’re a small brand/agency, how do you create something impactful and how can you catch the attention of a large non-endemic sponsor?
Have no fear — let’s discuss.
Small Brand Mentality’s creator, Drew Hartman, is joined by marketer and creator of D17, Terrance Diggs. Through the lens of a small brand and agency, Terrance speaks about building authentic community in his space and how to leverage this skillset to work with large, non-endemic partners like the Washington Wizards. He also speaks about how to measure that success and opportunity to be a good long-term partner.
Stay up to date with D17 on their website and their socials.
Small Brand Mentality is a platform exploring the intersection of running and business, but it’s a frame of mind to build, break, disrupt, adapt, create, destroy, and repeat.
Connect with Drew on Instagram or LinkedIn.
Stay up to date with Small Brand Mentality on Substack. Subscribe to receive interviews, deep-dives, and break downs to your inbox.
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To hear more, visit https://smallbrandmentality.substack.com/
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Disclaimer
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