Evolving Entrepreneurship
Evolving Entrepreneurship
Podcast Description
The Stratford Perth Centre for Business Podcast, “Evolving Entrepreneurship” celebrates Canadian small business and entrepreneurship.
Produced in the heart of Stratford, Ontario, Canada, Evolving Entrepreneurship is an authentic deep dive into the unique struggles and triumphs of women-led businesses. Co-hosted by Stratford Perth Centre for Business advisors Holly Mortimer and Janis Auster, the podcast’s premiere five-episode season features candid conversations with local entrepreneurs about the pitfalls, failures, and partnerships that have defined their journeys.
The series shines a spotlight on the resilient and resourceful female entrepreneurs who are shaping Stratford, Ontario, Canada, and beyond.
Podcast Insights
Content Themes
The podcast addresses themes of small business challenges, successes, and innovation, highlighting topics such as family dynamics in business, mental health in entrepreneurship, and adapting to change with episodes like 'Breaking Ground: A New Perspective on Modern Agriculture' and 'Small Town Success: Building a Canadian Subscription Box Empire.'

The Stratford Perth Centre for Business Podcast, “Evolving Entrepreneurship” celebrates Canadian small business and entrepreneurship.
Produced in the heart of Stratford, Ontario, Canada, Evolving Entrepreneurship is an authentic deep dive into the unique struggles and triumphs of women-led businesses. Co-hosted by Stratford Perth Centre for Business advisors Holly Mortimer and Janis Auster, the podcast’s premiere five-episode season features candid conversations with local entrepreneurs about the pitfalls, failures, and partnerships that have defined their journeys.
The series shines a spotlight on the resilient and resourceful female entrepreneurs who are shaping Stratford, Ontario, Canada, and beyond.
Collaboration can make solo entrepreneurship less lonely. Holly and Janis talk with three Starter Company alumni: Gabby Fortune (Cuyuni Creates, Gal Society), Lisa Hartman (Hartman’s Coffee and Tea) and Sam (the Kin Cabin). They cover how to choose and pitch collaborators, when to say no, and which partnerships turned out better than expected. They also talk about looking after your mental health as a business owner. Community over competition.
Show notes
- 0:33 Introductions: Gabby, Lisa and Sam
- 3:12 Walking into the program: nerves, welcome and community
- 5:55 Fears and positive experiences with collaborating
- 10:49 Contracts or word of mouth?
- 11:41 Was collaboration always a priority?
- 14:08 Different levels of collaboration
- 16:21 Pitching versus spontaneous teaming up
- 20:13 Saying no to a collaboration that doesn’t fit
- 23:00 Collaboration and feeling less alone
- 23:58 Unexpectedly amazing collaborations: Hive & Honey, Hartman’s Little Gallery, and friends who helped through a business pause
- 28:56 Asking for help and mental health
- 31:11 Coping tools: a snuggie, friends, art and a specific “fun list”
- 36:02 Where to find the guests:
- Sam: thekincabin.ca and @thekincabin
- Gabby: back in November
- Lisa: Hartman’s Coffee and Tea, 2 Ontario Street
- 39:33 Alumni meetup plans and community over competition

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