Leaders in Motion: The Agency Experience
Leaders in Motion: The Agency Experience
Podcast Description
Discover Proven Strategies for Agency Success
In each episode of Leaders in Motion: The Agency Experience, we bring you unfiltered insights from top agency leaders who have successfully navigated the complexities of running and growing agencies. Whether you're an experienced executive, a founder, or an aspiring leader, our conversations provide practical advice and real-world experiences to help you improve your agency. Hosted by Blaise Grimes-Viort and brought to you by Is The Answer - we help agencies grow.
Podcast Insights
Content Themes
The podcast covers a variety of themes including agency growth strategies, diversity in the workplace, and marketing for social change. Episodes feature discussions on topics such as the importance of adaptability in leadership, direct experiences in expanding into new markets, and the role of young voices in contemporary agency work, exemplified by guests like Adrian Strittmatter discussing global branding and Kian Bakhtiari focusing on Gen Z perspectives.
Discover Proven Strategies for Agency Success
In each episode of Leaders in Motion: The Agency Experience, we bring you unfiltered insights from top agency leaders who have successfully navigated the complexities of running and growing agencies. Whether you’re an experienced executive, a founder, or an aspiring leader, our conversations provide practical advice and real-world experiences to help you improve your agency. Hosted by Blaise Grimes-Viort and brought to you by Is The Answer – we help agencies grow.
In this episode, Blaise Grimes-Viort interviews Molly Baker, founder and CEO of Indy Consulting. They discuss Molly's transition from agency to brand side, her motivations for founding Indie, and the unique approach her agency takes towards client services. The conversation explores the importance of flexibility in client relationships, building a diverse team, and the impact of purpose-driven marketing. They also touch on the challenges of digital transformation in various industries and the future of agency operations in a rapidly changing landscape.
Molly's LinkedIn:
Indie Consulting website:
Molly launched Indie in 2019 after more than a decade in Digital Marketing and Media. Under Molly’s leadership, Indie has grown to a 30-person team with offices in Raleigh and New York City, serving clients primarily in the CPG and health sectors. The agency’s approach is rooted in the belief that true impact comes from client partnership and understanding.
Before founding Indie, Molly led Global Digital Marketing at Ben & Jerry’s and managed campaigns for Fortune 500 brands as a Media Manager at 360i in New York. She is also the host of Name Drop, a podcast where she sits down with marketing industry thought-leaders to explore their career journeys, insights, hot takes, and more!
Disclaimer
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