Every startup talks about finding product-market fit—but few get it right.Andy Lambert and the team at ContentCal didn’t just find it – they used it to unlock rapid growth, build a loyal customer base, and ultimately catch the attention of Adobe. In this episode, Andy shares the real story behind ContentCal’s journey: the early hustle, the painful lessons, and the critical decisions that made the difference—including how putting human faces at the centre of their brand created an unstoppable force of personality-led growth.

We explore how relentless customer conversations shaped the product, why focusing on underserved businesses (not big logos) was crucial for rapid scaling, and how ContentCal’s personal, human approach to marketing established trust that no paid ad could replicate. Andy also shares lessons on rectifying early sales mistakes, expanding a team, and what it’s like to hand your company over to one of the world’s largest software brands. It’s a practical, honest examination of what it takes to grow a company from idea to exit.

The book Andy mentioned was The Startup Owner’s Manual.