WISE: Women Inspiring Sales Excellence
WISE: Women Inspiring Sales Excellence
Podcast Description
This show is where we celebrate the brilliance of sales leaders and dive deep into the strategies shaping the future of our profession.At WISE, we’re all about empowering individuals to thrive in sales by championing diversity, ethical practices, and a values-driven approach.In each episode, Lauren Palmer sits down with trailblazing leaders who share their insights, challenges, and secrets to success in this dynamic industry. Together, we explore how to elevate sales into a respected, rewarding, and impactful career—one conversation at a time.
Podcast Insights
Content Themes
The podcast emphasizes themes like personal branding, social selling, and leadership development. Specific episodes delve into topics such as the importance of amplifying female voices in sales, strategies for intentional content creation on LinkedIn, and the significance of responsive leadership in sales teams, with examples like Hannah Ajikawo's journey in entrepreneurship and her insights on social engagement.
This show is where we celebrate the brilliance of sales leaders and dive deep into the strategies shaping the future of our profession.
At WISE, we’re all about empowering individuals to thrive in sales by championing diversity, ethical practices, and a values-driven approach.
In each episode, Lauren Palmer sits down with trailblazing leaders who share their insights, challenges, and secrets to success in this dynamic industry. Together, we explore how to elevate sales into a respected, rewarding, and impactful career—one conversation at a time.
lisa Hawkins is the Founder of Her Revenue, a commercial growth advisory firm that helps founders build the organisations behind predictable revenue. She has more than 20 years of executive leadership experience and has scaled revenue teams across Fortune 500 companies and high-growth startups. Today she combines that experience with developing the next generation of leaders as a speaker, advisor, and host of The Real Work of Leadership podcast.
Wise Unhinged is where we talk about the parts of sales and leadership that don’t make it into the LinkedIn posts, and Elisa doesn’t hold back. She opens with her suspicion that most top sellers have undiagnosed ADHD, and why she now switches off everything, Apple Watch included, before a coaching call. Her lesson from years of Slack threads blowing up mid one-to-one: the fire usually puts itself out before you get there.
She gets practical about leading people. Elisa believes walking into a one-to-one without prepping is a crime, and that you should ask every seller how they like to be coached before you start coaching them. She backs the shit sandwich, as long as you explain the why. She’s honest about the jump from top performer to leader, when nobody’s handing you gold stars anymore, and about the sellers you can’t save, because you can’t coach tenacity and you can’t coach passion.
Then she goes after the habits that drive her mad. Nobody wants your media kit, and Elisa has never sold a thing off a 20-slide deck. What works instead are the industry briefs she built with her product marketing team, which took her sellers from C conversations to A conversations.
In the Closed Lost File, Elisa tells the story of the $10 million deal she LOST because she missed one team in the buying process, and how she won part of it back six months later. And in the Pipeline of Shame, she tells us 60% of your pipeline is bullshit, then describes finding deals that had been open for 200 days on a 30-day sales cycle.
If you lead a sales team, or you’re about to, this is one to listen to.
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