What does it take to be consistent and authentic in your sales performance?

Today we’re joined by Erica Neal, the Director of Sales Alignment at tmp, and she has amazingly never missed a target. In our conversation, Erica reveals the unique perspective she has on approaching targets and how it helps her meet them in advance. She also discusses the importance of a human approach to sales, how sales leaders can better understand and support their teams, and the innate skills women bring to sales roles.

Topics discussed in this episode include:
– Why having a plan (and fiercely protecting it) is so important to your performance.
– Shifts you can make in managing your calendar that help you get to your target faster.
 – What happened when automation entered the sales industry, and what the result is.
– Common myths about sales and which ones are absolutely not true.
– The importance of personalization in messaging and why it matters.
– What happens when marketing creates the sales copy (and what to do instead).
– Why there’s no excuse for sending a generic message with the tools we have today.
– How to avoid giving your prospects more work by “thinking and linking”.
– Tips for avoiding losing the human element in your process even when using AI.
– Simple steps you can take with your team to understand and support them.
– Why recognizing effort-based goals and mini-wins are important for resilience.
– The power in honouring the skills that make each of your team members unique.
– How to work alongside marketing to make the sales and marketing process better.
– Why more women in sales should embrace visibility and their own personal brand.
– The unique skills women bring to sales and how it helps produce results.

Erica on LinkedIn: https://www.linkedin.com/in/erica-neal-b2b-sales-and-marketing-alignment/

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