In this inspiring episode of The Mountain, host Dave Carberry welcomes Seth Goldman, the pioneering entrepreneur behind Honest Tea, Eat the Change, and Just Ice Tea. Seth shares his remarkable journey from launching a startup in his kitchen to building one of the most recognized organic beverage brands, only to face an unexpected setback when Coca-Cola discontinued Honest Tea. But instead of giving up, Seth took this challenge as an opportunity to reimagine his mission, leading to the birth of Just Ice Tea, a brand committed to ethical sourcing, sustainability, and fair-trade practices.

Seth and Dave dive into the realities of scaling a purpose-driven business, exploring how Eat the Change is disrupting the food and beverage industry with climate-friendly snacks and beverages. Seth candidly discusses the difficulties of bringing sustainable products to market, the evolving landscape of consumer preferences, and the lessons learned from decades of experience in mission-based entrepreneurship. They also explore the branding and distribution strategies that have helped Just Ice Tea gain rapid traction in both large retailers and small corner stores across the country.

Beyond business, this conversation highlights the power of resilience, the importance of community, and the role of conscious capitalism in shaping a better future. Seth reflects on his commitment to giving back, supporting up-and-coming entrepreneurs, and using business as a force for good. He also shares his thoughts on how businesses can balance profit with purpose and why fair-trade initiatives are critical to creating sustainable supply chains that benefit both consumers and farmers worldwide.

For anyone interested in entrepreneurship, sustainability, or the future of ethical food and beverages, this episode is packed with valuable insights and inspiration. Tune in as Seth Goldman and Dave Carberry discuss how to turn setbacks into opportunities, why branding matters in mission-driven businesses, and what it takes to scale a socially responsible company in today’s competitive market.

Listen now and get inspired to climb your own mountain of change!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit davecarberry.substack.com