How Creators Make Money
How Creators Make Money
Podcast Description
A podcast that deep dives into the business side of content creation with hosts Justin Nguyen and Grace Ling! They break down how creators that you’ve never heard of make money. Come to learn how to turn your views into dollars, stay for the vibes.
Podcast Insights
Content Themes
The podcast dives into various topics related to monetizing content creation, including venture capital for creators, earnings comparisons across platforms like YouTube and TikTok, and case studies on successful creators such as those racing random objects or selling paint on TikTok. Specific focus areas include innovative monetization strategies, content tracking methods, and the evolution of the creator economy.

A podcast that deep dives into the business side of content creation with hosts Justin Nguyen and Grace Ling! They break down how creators that you’ve never heard of make money. Come to learn how to turn your views into dollars, stay for the vibes.
Here is a link to the 350 page 2025 social trends deck: https://docs.google.com/presentation/u/0/d/1aSrP4Pojh7EZde8EZL5kTOH_DAY0SoXzEWF6o2RmFg4/
In this episode, Grace and Justin react to a massive deck that shares social trends of 2025, where the industry is headed, and what most people still don’t understand about social media.
This turns into a real conversation about creator income, incentives, platforms, and why so many creators feel stuck even when things look “successful” on the outside.
Inside this episode:
Why someone would build a 350-page creator economy deck
What the deck gets right (and what it completely misses)
How creators actually make money vs how it’s usually explained
The gap between creator attention and creator incomeWhat matters more than follower count in 2025
🎙️ Hosted by Grace Ling & Justin Nguyen
📍 How Creators Make Money — the podcast where we unpack the real strategies behind today’s smartest creators.

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