Branding for Breweries
Branding for Breweries
Podcast Description
🎙️ Branding for Breweries is the go-to podcast for brewery owners looking to stand out, attract customers, and drive sales. Hosted by Tim Weaver (The Brand Weaver) , this show brings you expert insights from top names in beer, branding, and marketing. Each episode dives into real-world strategies—from killer collaborations to content that converts—helping you grow your brewery without the guesswork. If you want to build a brand that thrives, hit play and start brewing success! 🍻
Follow along on instagram @brandingforbreweries or online www.thebrandweaver.co.uk
Podcast Insights
Content Themes
The podcast focuses on branding, marketing strategies, and customer engagement for breweries, with episodes discussing topics such as inclusive taproom design, leveraging partnerships, and utilizing photography effectively. Specific episodes include insights on engaging Gen Z drinkers, utilizing paid advertising for sales boosts, and the importance of podcast collaborations in brand building.
Branding for Breweries is the podcast for beer brands, breweries, and marketers who want to grow sales, attract customers, and stand out in today’s crowded indie beer scene. Hosted by Tim Weaver (The Brand Weaver), each weekly episode features real-world strategies and interviews with top names in beer, branding, and marketing.
From building loyalty with storytelling to maximising taproom footfall, this is your no-fluff guide to brewery success.
Follow on Instagram @brandingforbreweries or visit www.thebrandweaver.co.uk
Cask beer is supposedly in decline.
But the real picture is nowhere near that simple.
Some heritage brands are growing. Independent breweries are thriving with cask. Younger drinkers are discovering it in pockets across the UK. And the pubs getting quality right are proving there is still plenty of life in one of Britain's most distinctive beer formats.
In this episode of Branding for Breweries, Tim Weaver is joined by Paul Matthews of Harvey's Brewery to ask what cask beer actually needs to do if it wants to win its next generation of drinkers.
Paul has spent 26 years in the beer industry, including nine years at Timothy Taylor's as well as time with Carlsberg and Coors, giving him a pretty useful view of where cask has been, where it is now and where it could go next.
They get into whether the numbers really tell the whole story of cask's decline, why younger drinkers are embracing it in some places but ignoring it in others, and why Paul believes Wetherspoons can actually be a force for good for cask beer.
They also unpack what breweries can learn from Guinness, why quality and consistency at the bar matter just as much as the liquid leaving the brewery, the opportunity around nitro and cooler serves, and how heritage breweries can modernise without looking like they're desperately trying to be the cool kid in the room.
And looking further ahead, could cask eventually become the next major movement on the bar?
In This Episode
• Is cask beer really in decline?
• Why the available data doesn't tell the whole story
• Where younger drinkers are discovering cask beer
• Why Sheffield and Bristol are interesting cask markets
• Is Wetherspoons good or bad for cask?
• What cask breweries can learn from Guinness
• Why quality, consistency and the perfect pour matter
• Who is responsible for educating pubs about cask?
• Can nitro and cooler beer formats attract new drinkers?
• How heritage breweries can innovate without losing credibility
• Why provenance alone is no longer enough
• What Paul would do if he launched a cask brewery today
• Why collaborations between heritage and modern breweries work
• Should cask breweries really be chasing younger drinkers?
• Could cask become the next big thing on the bar?
• What the next five years could look like for cask beer
About Paul Matthews
Paul Matthews has spent 26 years working in the beer industry and is currently with Harvey's Brewery.
His career has included nine years at Timothy Taylor's as well as roles with Carlsberg and Coors, giving him experience across some of the biggest names in British beer alongside two breweries with deep roots in cask.
About Branding for Breweries
Branding for Breweries is the podcast for brewery owners, founders, marketers and sales teams who want to build stronger brands, attract more drinkers and sell more beer.
Hosted by brewery brand strategist Tim Weaver, each episode gets into the practical branding, marketing, sales and business decisions behind stronger independent breweries.
Connect With Tim Weaver
Free Brewery Newsletter:
https://thebrandweaver.co.uk/brewery-newsletter
Branding for Breweries Instagram:
https://www.instagram.com/BRANDINGFORBREWERIES
LinkedIn:
https://www.linkedin.com/in/thebrandweaver/
Branding for Breweries book:
Proudly Supported By Charles Faram
Branding for Breweries is proudly supported by Charles Faram.
Supplying and developing the best quality hops from around the world to help brewers create great beer. Grower-owned and brewer focussed.
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