Branding for Breweries
Branding for Breweries
Podcast Description
🎙️ Branding for Breweries is the go-to podcast for brewery owners looking to stand out, attract customers, and drive sales. Hosted by Tim Weaver (The Brand Weaver) , this show brings you expert insights from top names in beer, branding, and marketing. Each episode dives into real-world strategies—from killer collaborations to content that converts—helping you grow your brewery without the guesswork. If you want to build a brand that thrives, hit play and start brewing success! 🍻
Follow along on instagram @brandingforbreweries or online www.thebrandweaver.co.uk
Podcast Insights
Content Themes
The podcast focuses on branding, marketing strategies, and customer engagement for breweries, with episodes discussing topics such as inclusive taproom design, leveraging partnerships, and utilizing photography effectively. Specific episodes include insights on engaging Gen Z drinkers, utilizing paid advertising for sales boosts, and the importance of podcast collaborations in brand building.
Branding for Breweries is the podcast for beer brands, breweries, and marketers who want to grow sales, attract customers, and stand out in today’s crowded indie beer scene. Hosted by Tim Weaver (The Brand Weaver), each weekly episode features real-world strategies and interviews with top names in beer, branding, and marketing.
From building loyalty with storytelling to maximising taproom footfall, this is your no-fluff guide to brewery success.
Follow on Instagram @brandingforbreweries or visit www.thebrandweaver.co.uk
Should drinkers care who owns their beer?
Can a brewery still be considered craft if it is owned by a global beer company? And what is the real difference between craft beer and indie beer anyway?
In this episode of Branding for Breweries, Tim Weaver sits down with Neil Walker from SIBA and the Indie Beer campaign, alongside Jez Galaun, Co Founder of Brixton Brewery, to tackle one of the most debated topics in modern brewing.
Together they explore the evolving definitions of craft beer and indie beer, the impact of brewery acquisitions, whether consumers really care about ownership, and why transparency matters more than ever. The conversation also dives into market access, pub taps, consumer behaviour, brewery growth, and what independent breweries can learn from larger beer brands.
Whether you're a brewery owner, beer marketer, publican or passionate drinker, this episode offers a balanced and thought provoking look at one of the biggest questions facing the beer industry today.
- What craft beer actually means in 2026
- Why the Indie Beer campaign was created
- Whether brewery ownership matters to consumers
- The challenges facing independent breweries
- Access to market and the battle for pub taps
- What breweries can learn from larger beer companies
- Why transparency and trust matter
- Whether ownership changes the beer in the glass
ABOUT NEIL WALKER
Neil Walker is Head of Communications at SIBA and one of the driving forces behind the Indie Beer campaign, which aims to help drinkers identify and support genuinely independent breweries.
ABOUT JEZ GALAUN
Jez Galaun is Co Founder of Brixton Brewery. Since launching Brixton in South London, he has helped build one of the UK's most recognised modern beer brands and has experienced first hand the opportunities and challenges that come with becoming part of the Heineken portfolio.
Follow Branding for Breweries for weekly conversations helping brewery owners build stronger brands, attract more drinkers and grow more profitable breweries.
USEFUL LINKS
🍺 From Tim and Branding for Breweries
Sign up to the Branding for Breweries newsletter
https://thebrandweaver.co.uk/brewery-newsletter
Buy the Branding for Breweries book
https://amzn.eu/d/00WWplaD
Follow Branding for Breweries on Instagram
https://www.instagram.com/BRANDINGFORBREWERIES
Connect with Tim on LinkedIn
https://www.linkedin.com/in/thebrandweaver/
🍻 Neil Walker, SIBA and Indie Beer
Visit the SIBA website
https://siba.co.uk/
Check out the Indie Beer campaign
https://indiebeer.uk/
Follow Neil on Instagram
https://www.instagram.com/neil_edward/
🏭 Jez Galaun and Brixton Brewery
Visit Brixton Brewery
https://brixtonbrewery.com/
Follow Brixton Brewery on Instagram
https://www.instagram.com/brixtonbrewery/
Follow Jez on Instagram
https://www.instagram.com/mrbrixt0n/
Disclaimer
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