Why are more people choosing brewery taprooms over traditional pubs? In this episode of Branding for Breweries, Tim chats with Laura Emson — taproom inclusivity consultant, CAMRA exec, and board member of Women on Tap — to unpack the Taproom Advantage.

They explore how taprooms can create more inclusive, accessible, and welcoming spaces that go beyond just good beer. From layout and staff experience to brand identity, flow, and community-building, this episode is packed with real-world advice for any brewery looking to level up their on-site experience.

Plus, you’ll hear why taprooms offer a unique chance to redefine hospitality, what pubs can teach us, and how to futureproof your space for long-term customer love.

📍 Topics include:
– What makes a taproom feel more welcoming than a pub
– Small layout changes with big inclusivity impact
– Why bar stools might be holding your beer back
– The power of staff in shaping brand perception
– Creating a vibe that people want to come back to
– How to bridge the best of pubs and taprooms

Whether you're designing your first taproom or refreshing an existing space, this episode will give you the practical tools and big ideas to do it better.

🎧 Listen now and give your brewery the taproom advantage.