Level Up Business
Level Up Business
Podcast Description
Are you a B2B entrepreneur ready to break free from the commodity trap, differentiate your business, and achieve exponential growth—without sacrificing your well-being? The Level Up Business Podcast is your go-to resource for actionable marketing, sales, and leadership insights tailored to B2B entrepreneurs in financial services, technology, and professional services.
Hosted by James Robert Lay, a two-time bestselling author and global keynote speaker, this podcast brings you real-world strategies and conversations with industry leaders to help you expand your influence, generate more leads, and close more deals. Whether you're in FinTech, SaaS, consulting, or beyond, you'll gain practical wisdom to elevate your brand and take your business to the next level.
Podcast Insights
Content Themes
The podcast focuses on themes such as entrepreneurship, marketing, sales strategies, and personal growth, featuring episodes like 'You Sold a Billion-Dollar Company… Now What?' which discusses redefining success after an exit, and 'Discipline and Vision: The Dual Pillars of Entrepreneurial Success', highlighting financial habits crucial for wealth building. Other episode topics explore the transformative power of podcasting in business and navigating tough business transitions, offering listeners a diverse range of insights applicable to their professional journeys.

The Level Up Business Podcast is where visionary entrepreneurs explore the mindsets and methods to transform their mission into a message that moves humanity forward.
Hosted by JR Lay, two-time bestselling author and global keynote speaker, each episode delivers practical wisdom to help you elevate your brand, expand your influence, and increase your impact.
If your boldest ideas feel trapped inside your head—or your impact doesn’t yet match your potential—this show will help you rise above the noise, overcome self-limiting beliefs, and lead with clarity, confidence, and authenticity.
Join real conversations with entrepreneurs, authors, and change-makers who are leveling up their business and life—not through hustle and hype, but through story, wisdom, and purpose.
It’s time to be seen, heard, and known.
Most people try to change their lives by changing their actions. But what if the real transformation starts before you ever make a move?
In this episode of the Level Up Business Podcast, JR sits down with Chris Walker to unpack the Science of Frequency Training — a revolutionary method for rewiring your internal operating system so you can finally achieve lasting transformation.
Chris explains why traditional mindset hacks and motivational tactics don’t create lasting change — and how upgrading your identity, beliefs, emotions, and intentions creates a powerful ripple effect across your business, relationships, and life.
If you’ve ever felt like you’re doing all the “right” things but still not getting the results (or peace) you want… this episode will show you exactly why — and what to do about it.

Disclaimer
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