The Average Not Average Podcast
The Average Not Average Podcast
Podcast Description
Join two-time Olympic champion Viktor Axelsen and Dr. Chun Keat Yew, also known as CK Yew, as they share their passion for badminton through insightful discussions and honest opinions.
Beyond the court, they’ll dive into the sport’s business side, media influence, family life, expert tips on improving your game, and equipment recommendations.
Get ready for engaging conversations and follow along!
Podcast Insights
Content Themes
The podcast focuses on various aspects of badminton, discussing themes like the business of sport, media influence, and family life, with episodes like Sport is a business covering the challenges faced by the BWF and new equipment series showcasing personal recommendations and tips for improvement.
Join two-time Olympic champion Viktor Axelsen and Dr. Chun Keat Yew, also known as CK Yew, as they share their passion for badminton through insightful discussions and honest opinions.
Beyond the court, they’ll dive into the sport’s business side, media influence, family life, expert tips on improving your game, and equipment recommendations.
Get ready for engaging conversations and follow along!
In this episode of The Average Not Average Podcast, CK Yew sits down with Katy Preston and Danny Allen, the co-founders of ELEV8, a specialist sports presentation and live event production agency. They’ve worked on events including F1 at Silverstone, the World Triathlon Championship Series and the Billie Jean King Cup Finals, and Katy previously directed a pro-am tennis tournament on Sir Richard Branson’s private island.
We dig into how ELEV8 started, what sports presentation really involves, and how it changes from sport to sport, from opening ceremonies and fan zones to sponsor activations, LED content and music production. We also talk about pitching to governing bodies, working within a budget, the behind-the-scenes stories from live events, and what badminton could learn from other sports.
Learn more about what ELEV8 do below:
– Website: https://timetoelev8.com/
– Instagram: https://www.instagram.com/timetoelev8/
Chapter Timestamps:
00:43 Introduction To Elev8
02:36 What Sports Presentation Involves
07:13 Why Flags & Anthems Leave No Room For Error
11:02 The Fan Experience At Live Sporting Events
14:37 Balancing New Ideas With Sport-Specific Traditions
17:23 Importance Of Educating Clients
19:51 Behind The Scenes Of Fan Engagement
23:54 Getting Athletes Involved In Event Content
27:48 How Katy & Danny Started Working Together
31:36 Lessons From Building Elev8
36:30 Taking Complete Ownership Of Production
48:44 Production Risks: Lighting, Audio & Venue Needs
45:12 Balancing Creative Ideas With Budgets
48:51 Handling Pitches & Missed Opportunities
52:18 How Badminton Can Improve
56:19 Connecting Different Teams Within Live Sport
58:59 Production During F1 Silverstone
01:04:23 What’s Next For Elev8
01:06:23 Building A Strong Team & Company Culture
01:11:41 Technology & The Future Of Sport
01:14:08 Elev8’s Annual Pizza & Padel Event
Follow us on social media for more content!
– Instagram: https://www.instagram.com/theaveragenotaverage/
– TikTok: https://www.tiktok.com/@theaveragenotaverage\
Keep in touch with CK & Viktor here:
– CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
– Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
– CK's Instagram: https://www.instagram.com/ckyew_official/
– Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
You can also find our conversations on:
– Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
– Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
– YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
Disclaimer
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