The Average Not Average Podcast
The Average Not Average Podcast
Podcast Description
Join two-time Olympic champion Viktor Axelsen and Dr. Chun Keat Yew, also known as CK Yew, as they share their passion for badminton through insightful discussions and honest opinions.
Beyond the court, they’ll dive into the sport’s business side, media influence, family life, expert tips on improving your game, and equipment recommendations.
Get ready for engaging conversations and follow along!
Podcast Insights
Content Themes
The podcast focuses on various aspects of badminton, discussing themes like the business of sport, media influence, and family life, with episodes like Sport is a business covering the challenges faced by the BWF and new equipment series showcasing personal recommendations and tips for improvement.

Join two-time Olympic champion Viktor Axelsen and Dr. Chun Keat Yew, also known as CK Yew, as they share their passion for badminton through insightful discussions and honest opinions.
Beyond the court, they’ll dive into the sport’s business side, media influence, family life, expert tips on improving your game, and equipment recommendations.
Get ready for engaging conversations and follow along!
In this episode of The Average Not Average Podcast, Viktor Axelsen and CK Yew sit down with Tamara Geeraerts, Tournament Director of the Yonex German Open, to explore what really goes on behind the scenes of a professional BWF World Tour tournament.
From sponsorships, logistics, volunteers and broadcast production, to the pressure of the tournament week itself, Tamara shares the realities of organising one of Europe’s biggest badminton events and the countless moving parts fans never get to see.
Chapter Timestamps:
00:35 Introduction to Tamara Geeraerts
04:26 The Role of a BWF Tournament Director
06:20 How BWF Tournament Organisation Works
08:29 The Importance of Volunteers
11:41 People Needed to Run a BWF Tournament
14:03 Financial Aspects of Tournament Management
17:54 Sponsorship and Marketing Challenges
20:29 The Transition to Higher-Level Tournaments
27:05 The Future of Badminton Tournaments
29:06 The Challenges of Funding & Sponsorship
34:41 Understanding Tournament Costs & Budgets
36:56 The Complexity of Venue Management
42:37 Financial Realities of Tournament Organisation
44:32 The Unique Structure of Tournament Management in Germany
45:54 Insurance & Risk Management in Events
50:50 Navigating Sponsorship Categories & Restrictions
57:22 The Rewards and Challenges of Organising Tournaments
1:01:41 The Importance of Collaboration Among Tournament Directors
Follow us on social media for more content!
– Instagram: https://www.instagram.com/theaveragenotaverage/
– TikTok: https://www.tiktok.com/@theaveragenotaverage
Keep in touch with CK & Viktor here:
– CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
– Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
– CK's Instagram: https://www.instagram.com/ckyew_official/
– Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
You can also find our conversations on:
– Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
– Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
– YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.