The Average Not Average Podcast
The Average Not Average Podcast
Podcast Description
Join two-time Olympic champion Viktor Axelsen and Dr. Chun Keat Yew, also known as CK Yew, as they share their passion for badminton through insightful discussions and honest opinions.
Beyond the court, they’ll dive into the sport’s business side, media influence, family life, expert tips on improving your game, and equipment recommendations.
Get ready for engaging conversations and follow along!
Podcast Insights
Content Themes
The podcast focuses on various aspects of badminton, discussing themes like the business of sport, media influence, and family life, with episodes like Sport is a business covering the challenges faced by the BWF and new equipment series showcasing personal recommendations and tips for improvement.
Join two-time Olympic champion Viktor Axelsen and Dr. Chun Keat Yew, also known as CK Yew, as they share their passion for badminton through insightful discussions and honest opinions.
Beyond the court, they’ll dive into the sport’s business side, media influence, family life, expert tips on improving your game, and equipment recommendations.
Get ready for engaging conversations and follow along!
In this episode, CK Yew interviews Rasmus Skousen, CEO of RSL Europe, discussing the evolution of badminton, the impact of market dynamics on shuttlecock production, and the challenges of sustainability in the industry. Rasmus shares insights on Viktor Axelsen's early career, the transition from retail to RSL, and the future of badminton equipment amidst changing consumer expectations and global market trends. RSL is the world's largest badminton shuttlecock manufacturer.
Chapter Timestamps:
00:30 Introduction and Background of Rasmus Skousen
03:28 Viktor Axelsen's Early Career and Contract
07:27 Transition from Store Owner to CEO of RSL
09:19 The Evolution of Badminton in Europe
12:35 Market Dynamics: China vs. Europe
15:18 Shuttlecock Production and Global Market Insights
18:04 Challenges in the Shuttlecock Industry
21:06 The Circular Economy of Shuttlecock Production
22:46 Innovations in Shuttlecock Design
27:49 The Impact of Feather Supply on the Industry
38:06 Sustainability and the Future of Shuttlecocks
44:35 Growth of Badminton Participation in Europe
45:47 The Rise of Badminton in Europe
49:22 Market Dynamics and Consumer Preferences
55:29 Shuttlecock Quality and Durability
59:56 The Future of Badminton and Emerging Trends
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Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
Instagram: https://www.instagram.com/theaveragenotaverage/
YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
CK's Instagram: https://www.instagram.com/ckyew_official/
Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
Disclaimer
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