Mastering Local Marketing
Podcast Description
Mastering Local Marketing helps local small business owners like you understand what it takes to successfully market your business and drive new customers through your doors. We provide actionable insights, interview leading experts and business owners in various industries, as well as provide tips and tricks we’ve uncovered over the last 25 years in the field.
Podcast Insights
Content Themes
The podcast focuses on topics including customer engagement, digital advertising, partnerships, and marketing automation, with specific episodes discussing scientific methods to increase store sales, effective business photography, and strategies to understand what customers truly want.
Are you struggling to increase your small business’ visibility and bring more customers through the door?
Mastering Local Marketing gives small business owners—whether you run a retail shop, restaurant, service business, or are simply a one-person marketing team—the insight and direction you need to understand what’s holding back your growth and the marketing strategies to fix it.
Each week, host and marketing expert Matt Hanson breaks down the common mistakes small businesses make in digital marketing, in-store sales strategies, and their failure to build a network of influence – while also sharing actionable marketing tactics you can put to work immediately to boost awareness and attract more customers.
If you’re ready to shine a spotlight on your small business and start driving in more customers right away, this is the small business marketing podcast for you! Listen, subscribe, and turn our insights into results at the end of each episode.
2026 does not need more marketing tactics. It needs more commitment. In this episode, we introduce the 2026 Marketing Challenge. One intentional choice. No pressure to do everything. We challenge you to pick just one marketing initiative. Not the easiest one. Not the trendiest one. The one you are willing to stick with long enough to see results. This is not about chasing algorithms or trying to be everywhere. It is about focus, consistency, and building momentum that actually lasts. Pick one idea. Commit to it. Let 2026 be the year your marketing finally compounds.
HAVE A SHOW IDEA?
Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we’ll add it to our future episodes.
Mastering Local Marketing is for small business owners, whether you run a restaurant, retail store, service-based business, or handle marketing on your own, who want proven strategies to grow their customer base, increase the number of customers, and market smarter.
Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships, while not wasting your time or money on things that don’t work.
Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, Grow My Small Business by Lindsay Fletcher, and Social Media Marketing by Cheyanne Cleyman.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.