The Fiddle Leaf Marketing Effect
The Fiddle Leaf Marketing Effect
Podcast Description
Welcome to The Fiddle Leaf Effect—your go-to resource for actionable digital marketing strategies that drive real business growth. Whether you’re a small business owner, entrepreneur, or marketing professional, we dive deep into paid advertising, full-funnel digital marketing strategies, and the latest trends to help you scale. From Facebook and Google Ads to SEO, email marketing, and conversion optimization, we break down what works (and what doesn’t) in today’s fast-paced digital landscape. Expect expert insights, real-world case studies, and practical tips you can apply right away. Ready to grow smarter? Tune in and let’s take your digital marketing to the next level.
Podcast Insights
Content Themes
The podcast focuses on paid advertising, full-funnel digital marketing strategies, and the latest trends within the industry. Episode examples include discussions on Facebook and Google Ads, SEO best practices, email marketing effectiveness, and conversion optimization tactics. Specific focus areas include current challenges faced by digital marketers and innovative approaches to drive business growth.

Welcome to Roots & Realities, the podcast where motherhood meets marketing and nothing is off the table. Hosted by Emma Huschka, founder of Fiddle Leaf Marketing and mom of two, this show dives into the messy, meaningful middle of growing a business and raising a family.
Each episode, Emma chats with real women, from stay-at-home moms to full-time founders, about the challenges, wins, and wild stories that come with building brands and bedtime routines. Expect honest conversations, zero judgment, and a whole lot of “me too” moments.
Whether you’re scaling a business, folding laundry, or both at the same time, you’re in good company here.
If you’ve ever wondered why you’re exhausted in a way that sleep doesn’t fix, this episode is for you. Emma sits down with Kelsey Whittaker, founder of Lionheart Health Coaching, a National Board Certified Health & Wellness Coach (NBC-HWC) and Certified Functional Nutritionist who helps women build sustainable habits that actually fit their real lives.
Together they unpack the mental load, that invisible, always-running to-do list moms carry, and what it’s quietly doing to women’s bodies. Kelsey shares her framework of “energy deposits and withdrawals” for identifying what’s draining you versus what fills you back up, and the mindset shifts that help women trade guilt and overwhelm for self-compassion.
Kelsey’s path to this work is deeply personal. After 13 years as a senior marketing leader, the sudden loss of her brother pushed her to rethink the legacy she was building, and Lionheart, named in his honor, was born.
In this episode:
- What the mental load actually is, and the physical signs it’s catching up with you
- The earliest red flags that you’re running on empty (even when you think you’re fine)
- Where to spend your energy if you only have ten minutes a day for your health
- One habit Kelsey would tell every mom to stop doing
Connect with Kelsey:
Website: https://www.lionheart-health-coaching.com
Instagram: @lionheart_health_coaching
LinkedIn: https://www.linkedin.com/company/lionheart-health-coaching/

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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