Welcome back to The Green Talk], where we explore stories that transform industries and redefine innovation. Today, we’re diving into the extraordinary journey of Joel Northrup, the COO of Deep Lawn—a company at the forefront of leveraging machine learning to revolutionize the lawn care industry.

From starting a lawn care business with his brother in high school to selling it and launching a tech company that’s changing the game for outdoor services, Joel’s path is one of grit, vision, and groundbreaking ideas.

In this episode, we’ll uncover the turning points, challenges, and triumphs that shaped his journey, and we’ll gain insights into how technology is reshaping the green industry.