Norayr, a network engineer and social entrepreneur, is tackling two critical challenges: agricultural modernization and rural economic development.

Through his livestock management app “HoViv”, he’s helping farmers increase productivity with GPS tracking for livestock and ovulation period monitoring for dairy cows. The technology bridges the gap between traditional farming methods and modern efficiency, initially meeting resistance from farmers accustomed to pen-and-paper methods, but ultimately winning them over with tangible benefits.

His second venture focuses on transforming the small industrial town of Tumanyan into a digital nomad hub and sustainable tourism destination. Working with the Tumanyan Development Foundation, Norayr is converting a Soviet-era textile factory into a co-working space while preserving its authentic architecture. The town now features hiking hostels, a unique matchbox museum with 8,000 pieces from around the world, and serves as a gateway to Armenia’s National Trail system connecting hundreds of villages.

What makes Norayr’s approach remarkable is his commitment to preserving cultural heritage while introducing innovation. Rather than replacing traditional methods, he enhances them with technology that makes rural life more sustainable and economically viable. His work directly addresses rural-to-urban migration by creating meaningful economic opportunities that allow young people to build careers in their home communities.

The episode reveals Armenia as a hidden gem for ecotourism, with diverse climates, extensive hiking trails, village homestays, and rich cultural experiences. Norayr challenges misconceptions about Armenia, positioning it beyond its association with genocide and conflict to showcase its status as one of the world’s safest countries with incredible natural beauty, ancient Christian monasteries, and welcoming communities.