The Oklahoma Tree Guys Podcast
The Oklahoma Tree Guys Podcast
Podcast Description
This Podcast is sponsored by Abatis Ventures Consulting for the purpose of educating and improving the Arboricultural, Horticultural and Forestry communities in the state of Oklahoma. Our goal is to showcase industry leading guests to speak, educate, and inform our listeners.
Podcast Insights
Content Themes
Focuses on industry best practices in arboriculture, horticulture, and forestry with episodes covering safety training, personal growth stories, and networking strategies, such as the debut episode exploring the journey of a leader in safety and training in the tree work industry.
This Podcast is sponsored by Abatis Ventures Consulting for the purpose of educating and improving the Arboricultural, Horticultural and Forestry communities in the state of Oklahoma. Our goal is to showcase industry leading guests to speak, educate, and inform our listeners.
Episode 7 of the Oklahoma Tree Guys features Mark Cafiero of Timber Tree discussing marketing for arborists and how AI can help trades businesses. They compare corporate, systems-based marketing with small-business guerrilla tactics, explain how to level out seasonal sales dips, and share practical lead-gen workflows using Google Ads, web forms, and AI-driven ballpark estimates.
Takeaways include focusing your value proposition and website to speak to homeowners, creating a standout service offering, using AI as a consultant and qualifier (watch for hallucinations and learn prompt engineering), and prioritizing business refinement and efficiency over raw growth. A hands-on AI workshop (Nov 29) is also mentioned for deeper training.
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