CXO Spotlight: Growth, Influence & Leadership in B2B
CXO Spotlight: Growth, Influence & Leadership in B2B
Podcast Description
Welcome to CXO Spotlight, the podcast by Flywheelr that highlights the journeys of CXOs, founders, and innovators shaping the future.
Discover actionable insights on personal branding, leadership, and growth through candid conversations with industry pioneers. Whether you’re scaling a startup or building your influence, each episode offers stories and strategies to inspire your journey.
🎙 Powered by Flywheelr, where thought leadership begins.
Podcast Insights
Content Themes
The podcast centers around personal branding, leadership, B2B marketing, and growth strategies, with episodes exploring topics such as unconventional marketing tactics for fintech startups, product-market fit for early-stage companies, and the future of AI in corporate marketing. Examples include discussions with industry leaders on AI-driven marketing pivots and managing customer relationships in a tech-driven economy.

CXO Spotlight by Flywheelr is a conversation series with world’s top enterprise technology CXOs.
These CIOs, CTOs, CDOs are at the absolute frontier of technology and AI at truly enterprise scale. We ask the hardest questions on how to make it work so it unlocks the solution for millions of other business leaders.
200+ conversations with the C-suite across financial services, healthcare, manufacturing, and technology.
No vendor pitches. No panel-speak. The conversations technology leaders have with each other when the analysts aren’t in the room.
Vicky Bindra, CEO of Trulioo, explains why the total volume of agentic com-merce transactions today is in the thousands not the millions, why the biggest blocker is a missing shared responsibility model, and what every CIO should know before their AI agents start placing orders with vendors.Vicky is one of the most uniquely qualified people to answer these questions.He spent 25 years building the rails that move money around the world at Visa, Mastercard, FIS, and Nuvei. He now runs the identity verification company that spans 195 countries, 14,000 ID documents, and 700 million business entities, deciding whether AI agents get to use those pipes. He is defining Know Your Agent as a new compliance category alongside KYC and KYB.KEY INSIGHTS: Why the move from click to buy to code to buy actually adds friction at thestart before it gets frictionless, and what that means for merchants, issuers, and CIOs deploying agents right now. The missing shared responsibility model for agentic commerce, and why merchants are quietly refusing to adopt until Visa, Mastercard, and Amex publish the rules for liability shift. Know Your Agent (KYA) as a new compliance category: who developed theagent, what the code can and cannot do, and how to bind an authorized agent to a specific customer. The CIO playbook for B2B agentic commerce: run human in the loop andagent transactions in parallel for a month, validate the construct, then identify where the real risks actually are. Why B2B agentic commerce is the bigger prize than consumer, because payment does not move with the transaction and the fraud surface collapses to two questions: quantity and delivery. The real scale of agentic commerce today: total transactions in the thousands, biggest single purchase in the small hundreds of dollars. What the hype cycle is getting wrong.TIMESTAMPS:00:00 Teaser02:20 Intro02:34 Main Episode03:22 Why an identity company was the bigger bet after 25 years in payments05:01 From click to buy to code to buy, and why the early friction is the point07:43 What breaks at Trulioo when the entity on the other side is no longer a person09:26 The fundamental difference between B2B and consumer agentic commerce11:35 Step by step, what happens when an AI agent buys something on your behalf15:26 Fragmented risk systems and why velocity without visibility is a liability16:11 If you let bad people in the door, it is very hard to get them out17:46 Know Your Agent (KYA) as a third compliance category alongside KYC and KYB21:13 The data layer, verifying both the human and the agent, and how to match them23:06 The industry liability shift merchants are quietly waiting for24:02 Agentic commerce needs a shared responsibility model, same as cloud did25:30 The B2B CIO playbook, vendor purchases, and what can blow up in your face28:24 High value goods and shortage industries as the riskiest B2B agentic surface29:21 Why B2B validation must run in parallel, unlike consumer29:44 Visibility, verification, and human in the loop, the three part B2B synthesis31:21 The real scale of agentic commerce today, transactions in the thousands32:03 Why B2B will be the bigger prize, and an optimistic read on consumer33:56 The merchant’s dilemma and what they can do tomorrow morning36:55 What a 25 year old entering fintech or AI should be learning right now40:00 The next couple of years, the optimist’s read on where this is headedFollow Vicky Bindra: https://www.linkedin.com/in/vickybindraFollow Chirag Khanijau: https://www.linkedin.com/in/chirag-khanijauLinks: Trulioo: https://www.trulioo.com/Flywheelr: https://www.flywheelr.comBrandStori: https://brandstori.aiCXO Spotlight: https://www.linkedin.com/showcase/cxospotlightListen on Spotify: https://open.spotify.com/show/4xVy5IPCvf68BrGaALfUMZListen on Apple: https://podcasts.apple.com/us/podcast/cxo-spotlight-growth-influence-leadership-in-b2b/id1792963542

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