BeyondSaaS
BeyondSaaS
Podcast Description
BeyondSaaS helps mid-stage B2B tech leaders break through growth plateaus and scale toward next-level funding or an exit. Featuring insights from SaaS, AI, cybersecurity, and B2B data leaders, we explore the real-world strategies that drive revenue, optimize marketing, and accelerate success.
Podcast Insights
Content Themes
Covers key themes around scaling tech companies, overcoming growth plateaus, and optimizing marketing efforts, with past episodes discussing leadership in tech, the impact of PR on growth, and the significance of AI tools in marketing strategies within the SaaS and B2B sectors.
BeyondSaaS helps mid-stage B2B tech leaders break through growth plateaus and scale toward next-level funding or an exit. Featuring insights from SaaS, AI, cybersecurity, and B2B data leaders, we explore the real-world strategies that drive revenue, optimize marketing, and accelerate success.
In this episode, Jason Niedle talks with Jasmeet Sraw, head of growth at Insite AI, about how AI solutions can transform business operations and drive growth. They discuss theimportance of believing in the products being sold, the role of Insite AI in connecting various business functions, and the differences between enterprise and SMB sales. Jasmeet emphasizes the need for a startup mindset, the significance of relationships in business, and how AI can enhance speed to insights and information. The conversation also touches on planning for future changes in the industry and the importance of adapting to evolving technologies.
Chapters
00:00 Introduction to AI in Business Growth
02:11 Understanding Insight AI's Role
03:49 Connecting Data Across Business Functions
08:35 Navigating Enterprise vs. SMB Sales
10:15 Balancing Revenue Streams and Growth
13:31 The Startup Mindset in a Growing Company
14:30 Expanding Services Within Existing Clients
18:07 Proactive Decision-Making with AI
20:32 Leveraging Network Effects in Marketing
21:49 Personalized Sales Strategies
23:33 Feedback Loops and Iterative Improvement
23:54 Defining Constraints and Flexibility
25:49 Showcasing Customer Impact
26:25 Adapting Sales and Marketing Strategies
27:41 Constant Feedback Mechanisms
29:29 Building Relationships for Growth
30:09 AI's Role in Speeding Insights
34:01 Navigating Evolutionary Changes in Technology
36:46 Embracing Evolution Over Revolution
Takeaways
· Believe in what you are doing or selling to your customers.
· Insite AI is purpose-built for consumer industries.
· Everything in an organization is connected.
· Balancing revenue streams is crucial for growth.
· Maintaining a startup mindset is essential for innovation.
· Growth goals should focus on expertise and customer expansion.
· Internal growth opportunities can be more effective than external ones.
· Sales and marketing strategies should leverage personal connections.
· It's okay to fail and learn from mistakes.
· Building relationships is key to long-term business success.
Sound Bites
”Believe in what you are doing.”
”It's a balancing act.”
”It's okay to fail.”
Keywords
AI, business growth, Insite AI, sales strategies, enterprise sales, SMB sales, customer relationships, predictive analytics, marketing, technology
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