BeyondSaaS
BeyondSaaS
Podcast Description
BeyondSaaS helps mid-stage B2B tech leaders break through growth plateaus and scale toward next-level funding or an exit. Featuring insights from SaaS, AI, cybersecurity, and B2B data leaders, we explore the real-world strategies that drive revenue, optimize marketing, and accelerate success.
Podcast Insights
Content Themes
Covers key themes around scaling tech companies, overcoming growth plateaus, and optimizing marketing efforts, with past episodes discussing leadership in tech, the impact of PR on growth, and the significance of AI tools in marketing strategies within the SaaS and B2B sectors.
BeyondSaaS helps mid-stage B2B tech leaders break through growth plateaus and scale toward next-level funding or an exit. Featuring insights from SaaS, AI, cybersecurity, and B2B data leaders, we explore the real-world strategies that drive revenue, optimize marketing, and accelerate success.
In this episode of Beyond SaaS, Jason Niedle interviews Maria Greicer, Vice President of Partnerships at Keymakr and Keylabs.ai. They discuss the importance of data in AI solutions, the challenges women face in the tech industry, and the innovative services provided by Keymakr and Keylabs. Maria shares insights on defining growth, strategies for client engagement through conferences, and the constraints of internal operations. The conversation also touches on the future of AI and its potential to enhance human life.
Chapters
00:00 Intro
02:16 Women in Tech: Challenges and Opportunities
05:25 Naming Data and Why It Matters
08:20 Product Led Growth
11:58 Growth Strategies and KPIs
12:23 The Importance of Controlled Growth
16:32 How to Get New Leads
21:04 Solving Growth Constraints
26:28 The Future of AI and Its Impact
29:12 Final Thoughts
Takeaways
· Data is crucial for machine learning and AI solutions.
· Women are underrepresented in tech, especially in sales roles.
· Building relationships is key in the tech industry.
· Growth can be defined in various ways, not just revenue.
· Scaling too quickly can be dangerous for companies.
· Conferences provide valuable networking opportunities.
· AI technology is evolving to enhance human life.
· Understanding client needs is essential for service delivery.
· Planning for uncertainty in revenue is critical.
· The future of AI holds exciting possibilities for various industries.
Sound Bites
”It's all about the data.”
”Human connection is irreplaceable.”
”Women in tech sales are underrepresented.”
Keywords
data, AI, women in tech, growth strategies, Keymakr, Keylabs, machine learning, conferences, client engagement, technology solutions
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