The Key
The Key
Podcast Description
"The Key" podcast will offer a unique glimpse into the fitness world, focusing on two core themes. The first delves into the business side, featuring candid conversations with founders to uncover their brand stories, entrepreneurial challenges and the vision behind their success. The second highlights voices from the ground, bringing in coaches and instructors to share their personal experiences, industry insights and passion for fitness. As an extension of Commrade Communications, the podcast bridges the gap between strategy and stories, showcasing the people and ideas that drive the wellness industry forward.
Podcast Insights
Content Themes
The podcast revolves around two core themes: the business of fitness, featuring discussions with founders about entrepreneurial challenges and brand stories, and the personal experiences of coaches and instructors who share their insights and passion for the industry. Specific episodes cover topics such as performance marketing strategies and foundational storytelling in fitness entrepreneurship.
“The Key” podcast will offer a unique glimpse into the fitness world, focusing on two core themes. The first delves into the business side, featuring candid conversations with founders to uncover their brand stories, entrepreneurial challenges and the vision behind their success. The second highlights voices from the ground, bringing in coaches and instructors to share their personal experiences, industry insights and passion for fitness. As an extension of Commrade Communications, the podcast bridges the gap between strategy and stories, showcasing the people and ideas that drive the wellness industry forward.
In Episode 2 of The Key, I sit down with Blake, a fractional CMO and performance marketing expert, to discuss growth strategies, data-driven decision-making and the biggest mistakes brands make in digital marketing. We also dive into the balance between creativity and analytics in building successful, scalable campaigns.
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