Meat Success
Meat Success
Podcast Description
Are you a farmer or butcher ready to master direct-to-consumer marketing and “Meat Success”?
Then you're in the right place! From the team responsible for the ChopLocal meat marketplace, each episode of this podcast features interviews with farmers and butchers who have built successful direct-to-consumer meat businesses. And they’re going to share their secrets for success with you!
From actionable tips to inspiring stories, this podcast has the ingredients you need to succeed in the meat business!
After the show, be sure to subscribe, leave a review, follow us on social and check out the rest of our educational resources at ChopLocalUniversity.com.
Podcast Insights
Content Themes
The podcast covers diverse topics including direct-to-consumer marketing, customer relationship management, and operational strategies for farmers and butchers. Specific episode examples include discussions on rotational grazing with Ryan Studnicka, the transition from flowers to meat with Anna from Over the Moon Farm, and strategies for customer satisfaction with Kyle Fannin, each emphasizing practical advice and real-world experiences in the meat business.
Are you a farmer or butcher ready to master direct-to-consumer marketing and “Meat Success”?
Then you’re in the right place! From the team responsible for the ChopLocal meat marketplace, each episode of this podcast features interviews with farmers and butchers who have built successful direct-to-consumer meat businesses. And they’re going to share their secrets for success with you!
From actionable tips to inspiring stories, this podcast has the ingredients you need to succeed in the meat business!
After the show, be sure to subscribe, leave a review, follow us on social and check out the rest of our educational resources at ChopLocalUniversity.com.
Today on the Meat Success Podcast Katie Olthoff, Co-Founder of ChopLocal/ChopLocal University) interviews Mackenzie Wright of Kentucky’s Jones Brothers Farm about their delivery-first model, product mix, and why they use Shopify. Mackenzie shares the farm’s history since 2010, emphasizing diversification (beef, tomatoes, sweet corn, watermelons, hay, tobacco; formerly hemp) and transparent education around being a conventional farm.
The farm transitioned from selling beef by quarters/halves to beef boxes and single cuts, learning which cuts move best for their largely female, urban customer base, and building sales from an established produce email list. They sell mainly via home delivery (one local farmers market) and are exploring wholesale expansion; they do not ship. Shopify was chosen for integrated payments, apps (routing, pickup options), email via Seguno, improved website design, analytics tools including an AI query feature, subscription/advance-date ordering, and adding a checkout processing fee, with a focus on customer service and storytelling to build trust.
- 01:35 Jones Brothers Farm Story
- 02:41 Diverse Crops and Beef Practices
- 04:43 From Shares to Single Cuts
- 06:53 Delivery Model and Cut Demand
- 08:39 Know Your Customer Base
- 10:27 Produce CSA to Add Ons
- 12:12 Tomato Sizes and Sales
- 13:03 Farmers Markets Strategy
- 14:55 Wholesale Expansion and Shipping
- 16:55 Why They Chose Shopify
- 19:49 Shopify Apps for Routing
- 21:46 Do You Really Need an App
- 24:08 Subscriptions and Preorders
- 25:20 CSA vs Subscription
- 26:53 Skipping Weeks Flexibly
- 28:27 Hemp Loss Ends CSA
- 31:06 Email and Seguno
- 34:48 Shopify Design Wins
- 37:55 Analytics AI Helper
- 39:38 Processing Fee Strategy
- 42:24 Selling Trust Story
- 44:04 Farm Content Without Shock
- 46:44 COVID Delivery Shift Wrap
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