Meat Success
Meat Success
Podcast Description
Are you a farmer or butcher ready to master direct-to-consumer marketing and “Meat Success”?
Then you're in the right place! From the team responsible for the ChopLocal meat marketplace, each episode of this podcast features interviews with farmers and butchers who have built successful direct-to-consumer meat businesses. And they’re going to share their secrets for success with you!
From actionable tips to inspiring stories, this podcast has the ingredients you need to succeed in the meat business!
After the show, be sure to subscribe, leave a review, follow us on social and check out the rest of our educational resources at ChopLocalUniversity.com.
Podcast Insights
Content Themes
The podcast covers diverse topics including direct-to-consumer marketing, customer relationship management, and operational strategies for farmers and butchers. Specific episode examples include discussions on rotational grazing with Ryan Studnicka, the transition from flowers to meat with Anna from Over the Moon Farm, and strategies for customer satisfaction with Kyle Fannin, each emphasizing practical advice and real-world experiences in the meat business.
Are you a farmer or butcher ready to master direct-to-consumer marketing and “Meat Success”?
Then you’re in the right place! From the team responsible for the ChopLocal meat marketplace, each episode of this podcast features interviews with farmers and butchers who have built successful direct-to-consumer meat businesses. And they’re going to share their secrets for success with you!
From actionable tips to inspiring stories, this podcast has the ingredients you need to succeed in the meat business!
After the show, be sure to subscribe, leave a review, follow us on social and check out the rest of our educational resources at ChopLocalUniversity.com.
48 | Today on the Meat Success Podcast, Katie Olthoff shares a quick solo story about visiting two small businesses after her kids’ dentist appointments and the marketing lessons it revealed. Her child noted that the craft shop was more expensive than Hobby Lobby but worth it because the owners were friendly and helpful—paralleling why customers buy meat directly from farmers and butchers despite higher prices.
At the first shop, the owner verbally invited Katie to join a Square-based loyalty program by phone number, which immediately triggered texts showing points earned and prompting her to join the email list for bonus points. At a second treat shop using Square, a sign promoted loyalty but staff never asked, and Katie didn’t join despite being a repeat customer. Her takeaway: set up loyalty/text/email programs and verbally ask customers to join while explaining benefits.
00:27 Dentist Trip Backstory
01:03 Choosing Small Business
02:16 Yarn Shop Loyalty Win
03:13 Square Text and Email Flow
05:29 Why It Works
05:58 Treat Shop Missed Ask
07:30 Incentives and Lead Magnets
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