Meat Success
Meat Success
Podcast Description
Are you a farmer or butcher ready to master direct-to-consumer marketing and “Meat Success”?
Then you're in the right place! From the team responsible for the ChopLocal meat marketplace, each episode of this podcast features interviews with farmers and butchers who have built successful direct-to-consumer meat businesses. And they’re going to share their secrets for success with you!
From actionable tips to inspiring stories, this podcast has the ingredients you need to succeed in the meat business!
After the show, be sure to subscribe, leave a review, follow us on social and check out the rest of our educational resources at ChopLocalUniversity.com.
Podcast Insights
Content Themes
The podcast covers diverse topics including direct-to-consumer marketing, customer relationship management, and operational strategies for farmers and butchers. Specific episode examples include discussions on rotational grazing with Ryan Studnicka, the transition from flowers to meat with Anna from Over the Moon Farm, and strategies for customer satisfaction with Kyle Fannin, each emphasizing practical advice and real-world experiences in the meat business.
Are you a farmer or butcher ready to master direct-to-consumer marketing and “Meat Success”?
Then you’re in the right place! From the team responsible for the ChopLocal meat marketplace, each episode of this podcast features interviews with farmers and butchers who have built successful direct-to-consumer meat businesses. And they’re going to share their secrets for success with you!
From actionable tips to inspiring stories, this podcast has the ingredients you need to succeed in the meat business!
After the show, be sure to subscribe, leave a review, follow us on social and check out the rest of our educational resources at ChopLocalUniversity.com.
This episode is a replay of a ChopLocal University marketing webinar designed to help butchers and direct-to-consumer meat sellers sell more meat using smarter social media strategies. Hosted by Sierra Walter, ChopLocal’s new marketing specialist and social media expert, this session is packed with actionable tips tailored for the meat industry.
Sierra walks through key elements of building an effective social media presence—covering everything from strategic planning and content creation to boosting engagement. You’ll learn why providing valuable content matters more than jumping on every trend, how to stay consistent using a content calendar, and how to use tools like Canva and InShot to streamline your workflow.
She also shares practical advice on using reels, writing strong captions, tapping into local Facebook groups, and scheduling posts with Meta Business Suite. Plus, the webinar touches on common social media struggles, offers free downloadable resources, and gives a sneak peek at upcoming ChopLocal University trainings.
Whether you’re a seasoned butcher or just starting your farm-to-table journey, this replay is full of insights to help you connect with your customers and move more meat.
Make sure to sign up for the Spring Webinar Series, where we are sharing strategies on how to better sell your meat! Learn more here: https://www.choplocaluniversity.com/blog/2025-meat-marketing-webinars
And learn more about ChopLocal and ChopLocal University Below!
Disclaimer
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