Meat Success
Meat Success
Podcast Description
Are you a farmer or butcher ready to master direct-to-consumer marketing and “Meat Success”?
Then you're in the right place! From the team responsible for the ChopLocal meat marketplace, each episode of this podcast features interviews with farmers and butchers who have built successful direct-to-consumer meat businesses. And they’re going to share their secrets for success with you!
From actionable tips to inspiring stories, this podcast has the ingredients you need to succeed in the meat business!
After the show, be sure to subscribe, leave a review, follow us on social and check out the rest of our educational resources at ChopLocalUniversity.com.
Podcast Insights
Content Themes
The podcast covers diverse topics including direct-to-consumer marketing, customer relationship management, and operational strategies for farmers and butchers. Specific episode examples include discussions on rotational grazing with Ryan Studnicka, the transition from flowers to meat with Anna from Over the Moon Farm, and strategies for customer satisfaction with Kyle Fannin, each emphasizing practical advice and real-world experiences in the meat business.
Are you a farmer or butcher ready to master direct-to-consumer marketing and “Meat Success”?
Then you’re in the right place! From the team responsible for the ChopLocal meat marketplace, each episode of this podcast features interviews with farmers and butchers who have built successful direct-to-consumer meat businesses. And they’re going to share their secrets for success with you!
From actionable tips to inspiring stories, this podcast has the ingredients you need to succeed in the meat business!
After the show, be sure to subscribe, leave a review, follow us on social and check out the rest of our educational resources at ChopLocalUniversity.com.
Episode 29 | In the first episode of 2026, Katie Olthoff, co-founder of Chop Local and Chop Local University, and Sierra Long, the marketing specialist at Chop Local, discuss marketing strategies and trends for the year. They emphasize the importance of authenticity on social media, especially behind-the-scenes content and showcasing real people.
The discussion also touches on the cautious use of AI in marketing, highlighting its utility for text but noting the current flaws in AI-generated images and graphics. Katie and Sierra also talk about the ongoing significance of customer service, from personalized messages to well-packaged shipments. They strongly advocate for email marketing over social media for better conversion rates and emphasize the effectiveness of targeted meta and Google ads for scaling meat businesses. The conversation wraps up with a reminder about the USDA’s Value-Added Producer Grant.
Grab our mEat-Commerce Essentials to start making money in your direct-to-consumer business today with $100 off the course with code: POD100
Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1
- 00:30 Holiday Recap and Marketing Plans
- 02:04 Authenticity in Social Media
- 04:49 AI in Marketing: Pros and Cons
- 13:59 The Importance of Protein and Meat Benefits
- 24:40 Customer Service Excellence
- 30:39 The Power of Email Marketing
- 37:14 Scaling with Meta and Google Ads
- 43:49 Conclusion and Upcoming Episodes
And learn more about ChopLocal and ChopLocal University Below!
Disclaimer
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