Meat Success
Meat Success
Podcast Description
Are you a farmer or butcher ready to master direct-to-consumer marketing and “Meat Success”?
Then you're in the right place! From the team responsible for the ChopLocal meat marketplace, each episode of this podcast features interviews with farmers and butchers who have built successful direct-to-consumer meat businesses. And they’re going to share their secrets for success with you!
From actionable tips to inspiring stories, this podcast has the ingredients you need to succeed in the meat business!
After the show, be sure to subscribe, leave a review, follow us on social and check out the rest of our educational resources at ChopLocalUniversity.com.
Podcast Insights
Content Themes
The podcast covers diverse topics including direct-to-consumer marketing, customer relationship management, and operational strategies for farmers and butchers. Specific episode examples include discussions on rotational grazing with Ryan Studnicka, the transition from flowers to meat with Anna from Over the Moon Farm, and strategies for customer satisfaction with Kyle Fannin, each emphasizing practical advice and real-world experiences in the meat business.
Are you a farmer or butcher ready to master direct-to-consumer marketing and “Meat Success”?
Then you’re in the right place! From the team responsible for the ChopLocal meat marketplace, each episode of this podcast features interviews with farmers and butchers who have built successful direct-to-consumer meat businesses. And they’re going to share their secrets for success with you!
From actionable tips to inspiring stories, this podcast has the ingredients you need to succeed in the meat business!
After the show, be sure to subscribe, leave a review, follow us on social and check out the rest of our educational resources at ChopLocalUniversity.com.
Episode 36 | Katie Olthoff, co-founder of Chop Local and Chop Local University, announces a new service called the Meat Squad and explains how it evolved from disruptions in the 2020 meat supply chain that drove demand for local meat and led to Chop Local’s online marketplace and later educational resources. After repeated requests from farmers and small butcher shops to “do it for me,” Chop Local formalized its done-for-you marketing work into the Meat Squad, led by Katie and Sierra with additional specialists as needed, and is currently hiring a graphic designer (noted for early March 2026). Services include email marketing, organic social media, Facebook and Google ads management, website design and platform setup (Shopify, Squarespace, Wix), and more. Two options are offered: a Startup plan for foundational brand and digital setup and a Scale Up package for ongoing monthly support, billed hourly with tracked time, plus optional one-on-one consulting.
Learn more here: https://www.choplocaluniversity.com/meatsquad-meat-marketing
- 00:00 Welcome and announcement
- 00:43 2020 meat supply crisis
- 02:07 Chop Local marketplace origin
- 02:55 Education with University
- 03:35 Why Meat Squad exists
- 05:23 Team and services offered
- 07:11 How to hire us
- 07:33 Startup plan overview
- 08:27 Scale up plan ongoing
- 09:13 Pricing and tracking hours
- 10:24 Why we are effective
- 11:49 Working with competitors
- 12:55 Next steps and wrap up
Grab our mEat-Commerce Essentials to start making money in your direct-to-consumer business today with $100 off the course with code: POD100 Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1
And learn more about ChopLocal and ChopLocal University Below!
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