In the latest episode of Women Who Brand, powered by CROING | Creative Agency, I sat down with the VP of Consumer Marketing at Instacart, Jasmine Taylor, to talk about her unique journey and how she blends analytical and creative thinking to build impactful brands and memorable Super Bowl commercials. Jasmine is proof that the best leaders are the ones who can speak both data and culture.

We dived deep into:

• The Super Bowl Playbook: Jasmine shared the behind-the-scenes of their viral campaign featuring Benson Boone and Ben Stiller.
• The ”Busy Woman” Reality: Instacart’s #1 audience is busy women. As ”that girl” myself, I loved hearing how they build strategies that actually simplify our lives instead of just adding more noise.
• Public Speaking & Leadership: Jasmine’s advice for women in leadership is gold. She’s a huge advocate for finding ”safe spaces”, like our podcast!, to start your speaking journey and find your voice.

Beyond the campaigns, this conversation is about taking bold risks and staying authentic in an industry that’s constantly shifting. Whether you’re a brand marketer or a woman looking to crush her career goals, this episode is for you. Join me in welcoming our next Woman Who Brands: Jasmine Taylor.