Women Who Brand
Women Who Brand
Podcast Description
Welcome to Women Who Brand, a podcast sharing the journeys and insights of women leading in the creative industry. I’m Alejandra Salazar, host of this podcast and Founder & CEO of CROING Creative Agency.
Follow me on LinkedIn, Instagram, Youtube and the podcast on Instagram
— This podcast is powered by CROING, Creative Agency
Podcast Insights
Content Themes
The podcast explores themes centered around brand awareness, personal journeys, and the significance of representation in the creative space. Episodes cover topics such as Latino community engagement, the evolving role of employees as influencers in social media, and the balance between authenticity and brand messaging. Notable examples include discussions with Claudia Rodo Edelman on understanding Latino communities and Rachel McLaughlin on impactful brand campaigns.
Welcome to Women Who Brand, a podcast sharing the journeys and insights of women leading in the creative industry. I’m Alejandra Salazar, host of this podcast and Founder & CEO of CROING Creative Agency.
Follow me on LinkedIn, Instagram, Youtube and the podcast on Instagram
— This podcast is powered by CROING, Creative Agency
Welcome to Season 2 of WWB!!!!! For our first episode of the season, we sit down with Melissa Menta, Senior Vice President of Global Brand and Communications at Peanuts, yes, Snoopy himself!
Melissa shares how the SAME brand can be completely different for audiences in different parts of the world, even calling it by another name, and why understanding these cultural nuances is key for any marketing leader.
She also shares how a brand that everyone loves and that has been there for years keeps being relevant for younger generations and the logic behind that. We talk about why language and accessibility are so deeply rooted in the brand and why they should be in yours too.
This is a masterclass on working on a brand you actually love and on how to help your audience love it too, so don’t miss it!! Hope you enjoy this season!
Disclaimer
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