Join us as we talked with the amazing Jennifer Peters the Director of Direct-to-Consumer, Martech, and Digital Compliance at OLLY.

She shared advice for both women who are just starting out and those who are already leaders in the industry: start building your personal/professional brand. Her go-to tip? Surround yourself with women. Make friends in the industry — they’re the ones who’ll help you move forward.

Marketing-wise, we talked about live shopping, how the millennial women audience is getting older, and how topics that used to be taboo are now becoming mainstream, thanks to them. She’s also super excited about print!

Most importantly, we talked about how amazing it’s been for her to build her present — working on a brand she loves and genuinely uses, and surrounding herself with badass women — proof that it is possible if you set your mind to it!

Enjoy it!