Women Who Brand
Women Who Brand
Podcast Description
Welcome to Women Who Brand, a podcast sharing the journeys and insights of women leading in the creative industry. I’m Alejandra Salazar, host of this podcast and Founder & CEO of CROING Creative Agency.
Follow me on LinkedIn, Instagram, Youtube and the podcast on Instagram
— This podcast is powered by CROING, Creative Agency
Podcast Insights
Content Themes
The podcast explores themes centered around brand awareness, personal journeys, and the significance of representation in the creative space. Episodes cover topics such as Latino community engagement, the evolving role of employees as influencers in social media, and the balance between authenticity and brand messaging. Notable examples include discussions with Claudia Rodo Edelman on understanding Latino communities and Rachel McLaughlin on impactful brand campaigns.

Welcome to Women Who Brand, a podcast sharing the journeys and insights of women leading in the creative industry. I’m Alejandra Salazar, host of this podcast and Founder & CEO of CROING Creative Agency.
Follow me on LinkedIn, Instagram, Youtube and the podcast on Instagram
— This podcast is powered by CROING, Creative Agency
In this episode, we talked with Heather Cutter, Chief Growth Officer at Good Culture. Heather shares her unique approach to responding to cultural moments and discusses the impact of Good Culture in the category, redefining cottage cheese as a trendy superfood. Initially tapping into Gen X and late millennials, it has now become an obsession for Gen Z. Heather also offers insightful advice for women in leadership positions on how and why to start speaking more publicly, and the value of becoming a mentor, especially to women, as she has. Consider this a mentorship episode. Join me in welcoming our next Woman Who Brands: Heather Cutter.

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