Hard Hat Chat: No-BS Construction Discussion with Justin & Gerritt
Hard Hat Chat: No-BS Construction Discussion with Justin & Gerritt
Podcast Description
Hard Hat Chat is your backstage pass to the gritty and sometimes mind-blowing world of construction. Hosted by Justin Smith, CEO at Contractor Plus, and Gerritt Bake, CEO at American Contractor Network, this show is all about keeping it real—no corporate fluff, no sugarcoating. Tune in each week for straight talk on growing a contracting business, avoiding industry pitfalls, and sharing the occasional “holy sh*t, did that really happen?” job site story. Whether you’re a seasoned pro or just getting your boots dirty, you’ll pick up hard-earned insights and a few good laughs along the way. Join us, throw on your hard hat, and let’s build something awesome.
Podcast Insights
Content Themes
The podcast covers pressing topics within the construction field, including workforce challenges, labor shortages, immigration policy impacts, and rebuilding efforts after natural disasters. Episodes delve into issues like the labor shortage projected for 2025 and the effects of wildfires on rebuilding efforts, emphasizing the unique intersection of construction and socio-economic factors.

Hard Hat Chat is your backstage pass to the gritty and sometimes mind-blowing world of construction. Hosted by Justin Smith, CEO at Contractor Plus, and Gerritt Bake, CEO at American Contractor Network, this show is all about keeping it real—no corporate fluff, no sugarcoating. Tune in each week for straight talk on growing a contracting business, avoiding industry pitfalls, and sharing the occasional “holy sh*t, did that really happen?” job site story. Whether you’re a seasoned pro or just getting your boots dirty, you’ll pick up hard-earned insights and a few good laughs along the way. Join us, throw on your hard hat, and let’s build something awesome.
In this episode of Hard Hat Chat, Justin Smith, CEO of Contractor+, and Gerritt Bake, CEO of Build PRO tackle a hard truth facing every contractor in America, the era of cheap labor is over.
For decades, many construction businesses relied on low-cost labor to protect margins and win bids. That model is breaking fast. Rising wages, retiring skilled workers, labor shortages, compliance costs, and higher expectations from workers are reshaping the economics of the trades. Justin and Gerritt break down why this shift isn’t temporary and why contractors who cling to outdated labor assumptions are getting squeezed from every direction.
The conversation explores what this new reality means for small and mid-size contractors, from shrinking margins and higher turnover to quality issues and project delays. Using realistic contractor scenarios and fictional case studies, Justin and Gerritt explain why productivity, skill level, and leadership now matter more than hourly rates.
They walk through practical strategies contractors can use to adapt, including value-based pricing, investing in training and tools, retaining skilled crews, restructuring bids, and focusing on fewer but higher-margin projects. The episode also dives into culture, respect for the trades, and why treating labor as disposable is no longer just unethical, it’s bad business.
Rather than framing this as a crisis, Justin and Gerritt reframe it as an opportunity. Contractors who evolve their systems, pricing, and leadership approach can build stronger teams, deliver better work, and create more profitable, sustainable businesses in this new labor economy.
🔧 In this episode, you’ll learn how to:
- Understand why cheap labor is no longer sustainable
- Adjust bidding strategies for rising labor costs
- Improve productivity without increasing headcount
- Retain skilled workers through culture and respect
- Shift from volume-based work to value-based projects
- Protect margins as wages continue to rise
- Lead crews in a changing labor market
If you’re feeling pressure from labor costs, turnover, or shrinking margins, this episode explains why — and how to adapt before the gap widens further.

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