Mastering the Big Shift
Mastering the Big Shift
Podcast Description
Uncover the captivating world of emotional brand connections with Jean-Pierre Lacroix, President & Chief Strategy Officer at SLD, and host Stacey Chillemi. Delve into insightful discussions that reveal the transformative power of emotional engagement in creating genuine brand relationships. Elevate your marketing strategy and connect with your audience on a profound level for lasting impact.To explore the future of consumer experiences, visit the SLD website at sld.com.Follow SLD on LinkedIn, Twitter, Instagram, and Facebook for more industry insights and updates.
Podcast Insights
Content Themes
Focuses on personal growth, branding strategies, and emotional engagement, covering topics such as creating genuine brand relationships, making life transformations, and marketing insights. Episodes include discussions on the power of emotional connections in advertising and strategies for personal and professional growth.
Ready to pivot your brand, scale fast, and stay ahead in today’s evolving market?
Mastering the Big Shift gives you expert tools, insightful strategies, and inspiring transformation stories to elevate your brand and business into the future.
Produced by Stacey Chillemi, join Jean-Pierre Lacroix, a seasoned growth strategist, as they dive deep into:
🔧 Actionable brand strategy frameworks to refine your positioning and maximize impact
📈 Growth hacks and marketing channels (digital ads, SEO, content, community) to accelerate reach and revenue
🌐 Transformation leadership insights for navigating disruption, launching new offerings, and shifting market mindsets
🎯 Real-world case studies illustrating pivots, rebrands, and expansion strategies that deliver measurable results
Whether you’re launching a startup, scaling a small business, or reinventing your enterprise, each episode equips you with repeatable systems, high-impact ideas, and a mindset for breakthrough growth.
👉 Follow & subscribe on Spreaker (and your favorite podcast app) to unlock every episode—then share with your network and join our community of transformation champions!
If 80% of buying decisions are emotional, why are you still leading with features?
On this episode of The Advisor, host Lisa Urbanski sits down with Jean Pierre Lacroix (author of Think Blink) to unpack Tenet 3 & Tenet 4 of his book Think Blink—how emotion-first storytelling and precision personas create instant resonance and repeat revenue.
We dive into the neuroscience of attention, AI-driven persona building, and designing “belonging experiences” that meet customers across every life stage.
What you’ll learn:
🫶 Emotion > Information (Tenet 3): Craft story arcs (context → conflict → resolution) that stick faster than facts.
🤝 Persona Precision (Tenet 4): Go beyond demographics to psychographics, behaviors, and moments that matter.
🌐 AI that serves humans: Use sentiment analysis & wearables ethically to refine offers your audience actually wants.
✅ From CLV to TLV: Build for longer lifecycles and total life value in an era of longevity and rapid change.
👀 All-senses branding: Activate sight, sound, scent, and touch to deepen memory and meaning.
📝 Trust by design: Create a clear data-for-value exchange that earns consent—and loyalty.
Ready to “Think Blink” and turn attention into attachment? Hit PLAY to learn how today!
📖 Grab the book HERE
📲 Connect with JP at http://www.linkedin.com/in/jeanpierrelacroix/
🔗 Explore Jean-Pierre’s work & services at sld.com
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