Mastering the Big Shift
Mastering the Big Shift
Podcast Description
Uncover the captivating world of emotional brand connections with Jean-Pierre Lacroix, President & Chief Strategy Officer at SLD, and host Stacey Chillemi. Delve into insightful discussions that reveal the transformative power of emotional engagement in creating genuine brand relationships. Elevate your marketing strategy and connect with your audience on a profound level for lasting impact.To explore the future of consumer experiences, visit the SLD website at sld.com.Follow SLD on LinkedIn, Twitter, Instagram, and Facebook for more industry insights and updates.
Podcast Insights
Content Themes
Focuses on personal growth, branding strategies, and emotional engagement, covering topics such as creating genuine brand relationships, making life transformations, and marketing insights. Episodes include discussions on the power of emotional connections in advertising and strategies for personal and professional growth.
Ready to pivot your brand, scale fast, and stay ahead in today’s evolving market?
Mastering the Big Shift gives you expert tools, insightful strategies, and inspiring transformation stories to elevate your brand and business into the future.
Produced by Stacey Chillemi, join Jean-Pierre Lacroix, a seasoned growth strategist, as they dive deep into:
🔧 Actionable brand strategy frameworks to refine your positioning and maximize impact
📈 Growth hacks and marketing channels (digital ads, SEO, content, community) to accelerate reach and revenue
🌐 Transformation leadership insights for navigating disruption, launching new offerings, and shifting market mindsets
🎯 Real-world case studies illustrating pivots, rebrands, and expansion strategies that deliver measurable results
Whether you’re launching a startup, scaling a small business, or reinventing your enterprise, each episode equips you with repeatable systems, high-impact ideas, and a mindset for breakthrough growth.
👉 Follow & subscribe on Spreaker (and your favorite podcast app) to unlock every episode—then share with your network and join our community of transformation champions!
Stop competing on price—win on emotion.
Host Lisa Urbanski sits down with Jean-Pierre Lacroix, President & Chief Strategy Officer at SLD, to unpack how brands build durable advantage by targeting one dominant emotional need, removing friction across the journey, and telling simple, memorable stories that create community and loyalty.
You’ll learn:
- The 7 core tenets of emotional brand building (and how to choose one word that anchors your brand)
- Why features get copied—but feelings don’t—and how to stay ahead of the commoditization curve
- Pricing without a race to the bottom: when promos help (and when they erode brand)
- How to scan trends and learn from other industries to stay relevant
- Practical moves to reduce journey friction and build a belonging-driven community
Explore JP’s work and the ThinkBlink manifesto:
• Website: https://www.sld.com
• LinkedIn: https://www.linkedin.com/in/jeanpierrelacroix/
• Book: ThinkBlink Manifesto (Amazon Kindle): https://www.amazon.com/s?k=ThinkBlink+Manifesto+Jean-Pierre+Lacroix
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