In this episode, Karthik Muralidharan explores why the real challenge in hospitality isn’t access to AI – but knowing how to use it. Drawing from his work with HotellerieSuisse, he highlights the gap between experimentation and real adoption, and explains how professionals can turn AI from a simple information tool into a powerful learning and capability‑building system. A practical conversation about upskilling, critical thinking, and preparing both individuals and organisations for a rapidly evolving digital landscape.

In Season 4, we turn our attention to the future of tourism and hospitality. Through conversations with forward‑thinking leaders, researchers, and innovators, the season explores how the industry can evolve to stay resilient, relevant, and meaningful in the face of profound economic, technological, and societal change.

In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯

This podcast is part of the Swiss Resilient Tourism Flagship Project – an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.

Learn more about the project at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.resilienttourism.ch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. This content is produced by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EHL Hospitality Business School ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠with the support of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Innosuisse.