In this episode, Maggie Chen and Simone Puorto explore what the future of tourism and hospitality could and should look like in an AI‑driven world. From AI as the new user interface to redefining human touch as responsibility and choice, the conversation challenges common myths around hyper‑personalization, automation, and technology adoption, while highlighting why humans may ultimately become the true luxury in hospitality.In Season 4, we turn our attention to the future of tourism and hospitality. Through conversations with forward‑thinking leaders, researchers, and innovators, the season explores how the industry can evolve to stay resilient, relevant, and meaningful in the face of profound economic, technological, and societal change.

In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯

This podcast is part of the Swiss Resilient Tourism Flagship Project – an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.

Learn more about the project at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.resilienttourism.ch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. This content is produced by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EHL Hospitality Business School ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠with the support of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Innosuisse.