We are thrilled to welcome Claudia Beaufort, Chief Commercial Officer of Zermatt Hospitality Group, which oversees nine accommodations and 20 dining establishments, including the prestigious five-star Grand Hotel Zermatterhof. With a wealth of experience in the hospitality industry, Claudia shares her insights on how digital technology is reshaping operations and enhancing guest experiences. She emphasizes the importance of balancing high tech and high touch for a true service quality.

In Season 3, we dive into the theme of “High Tech for High Touch,” where leading experts and innovators discuss how to strike the perfect balance between technology and human interaction in hospitality and tourism. The season explores how leveraging technology can enhance, rather than replace, the essential human touch that drives success in the industry.

In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯

This podcast is part of the Swiss Resilient Tourism Flagship Project – an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.

Learn more about the project at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.resilienttourism.ch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. This content is produced by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EHL Hospitality Business School ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠with the support of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Innosuisse