The AI Social Club
The AI Social Club
Podcast Description
We are the reference media for data & AI in the GCC region.Together we sit down with industry-leading Chief Data Officers, AI pioneers, Transformation Leaders and Business Innovators to uncover the impact of data and AI on industries, businesses, and careers. This podcast offers actionable insights, real-world examples, and expert strategies to help you stay ahead in the fast-changing world of AI. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
Covers the intersection of data and AI across various industries with specific episodes exploring topics such as the evolution of data leadership, the impact of AI on creative sectors like beauty and luxury, and strategies for building effective AI labs, providing actionable insights and real-world examples.

Welcome to the AI Social Club Podcast, the reference AI media in the GCC region.
I’m Margot Bletterie, the founder of The AI Social Club.
Together we sit down with industry and society leaders to uncover the impact of AI on businesses and individuals.
This podcast offers actionable insights and real-world examples to help you stay ahead in the fast-changing world of AI.
Whether you’re looking for inspiration or practical ideas to navigate the ever-evolving AI landscape, this podcast is for you.
Let’s explore the future of AI together, one story at a time!
Subscribe to our channel and join the conversation!
🎧 Available on Spotify, Apple Podcasts, and all major platforms.
Follow us on LinkedIn: https://www.linkedin.com/company/the-ai-social-club/
and on Instagram: https://www.instagram.com/margot_theaisocialclub/
Hosted on Acast. See acast.com/privacy for more information.
In this episode, Margot Bletterie speaks with Anyce Nedir, Founding Systems and Ops Lead at Needle.
With over 20 years of experience in advertising and creative agencies across Paris and Dubai, Anyce defines what AI integration should look like.
What you’ll learn:
– About the challenges and opportunities with using AI at advertising agencies
– Why “human-in-the-loop” is often misunderstood, and why checking AI outputs after the fact isn’t enough
– Why defensibility comes from how well you define problems and manage context instead
– How failure serves as a useful signal
– Why agencies need to shift from selling time to delivering solutions and accountability
CHAPTERS
00:00 Intro and what it means to build an AI system in advertising
01:34 Should we always chase the latest AI models
05:09 Where does a human fit in when building and maintaining an AI product?
12:59 What profiles or types of people are building and maintaining these products?
15:20 How can juniors build their professional judgment in a market automated by AI?
17:40 How is the advertising agency business model being challenged by AI?
20:11 How will agencies compete if they all have access to the same AI capabilities?
23:40 What are the quick wins for a small agency trying to start its AI transformation?
25:13 How do you stay up to date and choose the right models when technology evolves so fast?
26:57 How do you make sure an AI system works when it uses multiple subsystems talking together?
30:14 Final Takeaways
CONNECT AND SUBSCRIBE
Learn more about Anyce Nedir: https://www.linkedin.com/in/anyce-nedir-3915394/
Subscribe to The AI Social Club Podcast for more conversations with AI and data leaders:
Website: https://www.thesocialclub.ai/
Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703
YouTube: https://youtu.be/r_Ppy9XLzEU
LinkedIn:
https://www.linkedin.com/in/margot-bletterie/
https://www.linkedin.com/company/the-ai-social-club/
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- LinkedIn: https://www.linkedin.com/company/the-ai-social-club/
- Instagram: https://www.instagram.com/theaisocialclub/
Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/
Hosted on Acast. See acast.com/privacy for more information.

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