How AI is transforming performance marketing in the Middle East – with Edouard Daou & Timothée Desormeaux (Acquisit)

How is AI revolutionizing performance marketing in one of the fastest-growing digital regions in the world?

In this episode of The AI Social Club, host Margot Bletterie sits down with Edouard Daou and Timothée Desormeaux, co-founders of Acquisit, to explore how brands across the Middle East are integrating AI and data-driven strategies to boost marketing efficiency, overcome data challenges, and reshape the future of creative and analytical teams.

They share the real-world transformations happening in agencies and brands — from automation and smart dashboards to AI-assisted analytics — and what leaders must do today to stay ahead.

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You’ll learn:

🔹 What makes performance marketing in the Middle East unique — and how data and education still limit AI adoption

🔹 How Acquisit uses AI to accelerate insights, automate analysis, and improve ROI for clients

🔹 Real use cases where AI delivers measurable marketing value

🔹 Why trust and change management are key to successful AI integration

🔹 How AI will transform marketing teams, roles, and client relationships

🔹 What “agent-to-agent” marketing means and why CMOs should prepare now

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CHAPTERS

00:00 Introduction

01:15 What is performance marketing and how AI enhances it

04:00 Data challenges and opportunities in the Middle East

07:30 Education, talent, and skills gaps in AI marketing

10:15 How clients in MENA are adopting AI tools

13:00 Practical AI use cases delivering real value

17:30 Automating analysis and empowering marketing teams

21:00 How AI changes agency-client collaboration

25:00 Beyond marketing: building an AI-ready organization

30:00 The impact of AI on marketing roles and future skills

36:00 Opportunities and challenges in AI adoption

43:00 The future of performance marketing with AI

50:00 Final advice for CMOs and marketing leaders

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CONNECT AND SUBSCRIBE

Learn more about Acquisit:

👉 https://www.acquisit.io/

Connect with the guests on LinkedIn:

🔹 Edouard Daou – https://www.linkedin.com/in/edouard-daou/

🔹 Timothée Desormeaux – https://www.linkedin.com/in/timoth%C3%A9e-desormeaux-4390862/

Subscribe to The AI Social Club for more conversations with AI & data leaders:

🌐 Website: https://www.thesocialclub.ai/

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🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703

💼 LinkedIn:

Margot Bletterie – https://www.linkedin.com/in/margot-bletterie/

The AI Social Club – https://www.linkedin.com/company/the-ai-social-club/

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