The AI Social Club
The AI Social Club
Podcast Description
We are the reference media for data & AI in the GCC region.Together we sit down with industry-leading Chief Data Officers, AI pioneers, Transformation Leaders and Business Innovators to uncover the impact of data and AI on industries, businesses, and careers. This podcast offers actionable insights, real-world examples, and expert strategies to help you stay ahead in the fast-changing world of AI. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
Covers the intersection of data and AI across various industries with specific episodes exploring topics such as the evolution of data leadership, the impact of AI on creative sectors like beauty and luxury, and strategies for building effective AI labs, providing actionable insights and real-world examples.
Welcome to the AI Social Club Podcast, the reference AI media in the GCC region.
I’m Margot Bletterie, the founder of The AI Social Club.
Together we sit down with industry and society leaders to uncover the impact of AI on businesses and individuals.
This podcast offers actionable insights and real-world examples to help you stay ahead in the fast-changing world of AI.
Whether you’re looking for inspiration or practical ideas to navigate the ever-evolving AI landscape, this podcast is for you.
Let’s explore the future of AI together, one story at a time!
Subscribe to our channel and join the conversation!
🎧 Available on Spotify, Apple Podcasts, and all major platforms.
Follow us on LinkedIn: https://www.linkedin.com/company/the-ai-social-club/
and on Instagram: https://www.instagram.com/margot_theaisocialclub/
Hosted on Acast. See acast.com/privacy for more information.
Alix Petit, founder and creative director of Heimstone and now CEO of The Refreshment Club, joins Margot Bletterie to discuss how AI fits into a fashion brand built on craft, texture, and creative intent.
The conversation explores how AI can support creativity, operations, and decision-making without replacing human taste, emotion, or savoir-faire.
This episode looks at the real trade-offs fashion leaders face when adopting AI in a creative industry.
What you’ll learn
•How Alix uses AI alongside hand drawing, illustration, and textile work in her creative process
•Why taste, emotion, and human judgment remain central to creative direction in fashion
•How AI is used for campaigns, content creation, and product launches when traditional shoots are not possible
•The role AI plays in supporting business decisions, forecasting, and workflow optimization
•Why using AI without a clear brand vision can dilute identity and create noise
•How transparency, consumer perception, and ethics shape decisions around AI use
CHAPTERS
00:00 Introduction
01:10 Why AI has no taste or emotion
03:00 AI as another creative tool in the toolbox
05:40 Using AI in early-stage design and print creation
07:10 The risk of AI creating noise without brand identity
09:00 Craft, materials, and why touch still matters
12:15 Education and awareness around AI risks
15:30 How AI changed internal workflows and roles
18:00 Using AI as a CEO and creative decision partner
21:40 Transparency, consumer reactions, and AI campaigns
25:20 Can AI understand beauty
29:00 Final thoughts on curiosity and experimentation
CONNECT AND SUBSCRIBE:
Learn more about GUEST: https://www.instagram.com/alix.petit.kece/
Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders
Website: https://www.thesocialclub.ai/
Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703
LinkedIn:https://www.linkedin.com/in/margot-bletterie/
https://www.linkedin.com/company/the-ai-social-club// the-ai-social-club
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- LinkedIn: https://www.linkedin.com/company/the-ai-social-club/
- Instagram: https://www.instagram.com/theaisocialclub/
Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/
Hosted on Acast. See acast.com/privacy for more information.
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